Digital content consumption is on the rise and content aggregators face the challenge of how to customise, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload.
Keeping this in mind, internet giant Alibaba’s mobile arm – Alibaba Mobile Business Group recently announced a shift in its strategy for India market. The company now aims to be a content aggregator and has launched UC News – a platform that brings together news content from over 20 featured channels, including news, cricket, technology, entertainment, movies, lifestyle and more.
UC News is the perfect solution, providing relevant, local, community-centric content. UC News, developed exclusively for India, is powered by the company’s big data technology that tracks and matches the trending keywords on Facebook and Twitter and decides on the trending topics before recommending them to the user. Some of the key features of UC News include:
ü An easy-to-use app with a unique and highly user-friendly interface
ü A platform that brings together both traditional and new media content creators in a single place and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser
ü One-stop source of trending and curated news content covering all the popular categories of news with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humour and more
ü Tracks and matches trending keywords on social media (Facebook and Twitter) and decides on the trending topics before recommending them to users.
ü Big data-driven: UC News is a smart news product which only provides the content users like. It leverages on big data and shows the content that users are interested in
ü Allows users to customise content subscription based on their preference and interest
ü Plans to partner with self-publishers and key opinion leaders for original content, making valuable opinions heard