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Via beats competition with India’s highest-rated travel app

Records 200% spike in traffic to its website140% spike in conversion rate

Unique EMI facility, instant connectivity with airline help desk & convenient user interface results in a rating of 4.4 for the Android app

New Delhi, February 16th, 2015: Via, India’s largest travel network has received a tremendous response for its recently-launched application for Android devices. Within a short span, the app has managed to outdo competition and become the highest-rated travel app in the country. A seamless booking experience, instant connectivity with the airline helpdesk and the EMI facility which no other travel app offers has made the VIA app the top rated travel app in the country with a rating of 4.4 on Google Play.

Mr. Swaminathan Vedaranyam, CEO, Via.com said, “We are thrilled by the kind of rave reviews the VIA app has received. Almost 45% of the traffic on our consumer-facing platform now comes through the app. It has resulted in a 200% rise in traffic on VIA.com and a 140% spike in the conversion rate. Going forward, we aim to introduce more features that will firmly foster VIA app’s identity as the go-to travel booking destination for users.”        

In the pipeline are additions that will make the app even more comprehensive. It will be equipped with the ability to search for nearby hotels within a specific radius via GPS and allow users to see instant rates. Additionally, users will also be able to find the nearest travel agent while they are on a trip.

The referral scheme will offer exclusive discounts and reward points for users who recommend the app to other friends and family. Through the VIA app, consumers will be able to book complete holiday packages and bus tickets from the country’s largest inventory of suppliers.  The Airfare Calendar will help travellers find the dates with the lowest fares and will assist them in making bookings wisely.

The VIA app, currently available on Android’s Google Play store, enables users to search and book domestic flight tickets at the lowest prices with minimal taps. It has a clean and minimal interface with filters for price, duration and airline.  It allows users to compare multiple airlines and also offers incredible discounts on return bookings. The app offers additional features like price alerts and notifications for special deals and offers.  Users have access to top domestic and international airlines through the VIA app. It accepts payments using credit cards, debit cards and net banking. One can also book and pay later in easy installments. The express checkout facility offers a very quick experience thanks to its feature of stored traveller details.

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