27th March, 2015 Mumbai: Videocon d2h – India’s fastest growing DTH service in India, has continued with its association as the principal sponsor for the Mumbai Indians (MI) franchise for the third continuous season of Indian Premier League to be held in the summer of 2015.The logo of Videocon d2h will prominently feature on the front of the jersey of Mumbai Indians players.
The perfect synergies between both the brands like high-performance along with fun and liveliness is the result of the association. The collaboration is a part of Videocon d2h’s large effort in promoting the sports and engaging with the wider audience.
Mumbai Indians, led by Rohit Sharma, has an enormous talent pool of cricketers like Ambati Rayudu, Harbhajan Singh, Parthiv Patel, Lasith Malinga, Kieron Pollard, Aaron Finch, Corey Anderson and many more who play an exhilarating brand of cricket and have created their own space in the hearts of millions of fans across the globe. Videocon d2h, in association with Mumbai Indians brings the excitement to the doorstep of millions of viewers across the country.
Videocon d2h, the first in India to have successfully previewed 4K Ultra HD DTH Service in July 2014, has now a 4K Ultra HD multi genre channel which will take the viewing experience to the next level.
Mr. Sourabh Dhoot – Director, Videocon Group said, “Our Association with cricket and Mumbai Indians has been successful since the last three years. Our quality entertainment and winning attitude with a strong delivery attributes matches perfectly with the Mumbai Indians. We are looking forward for yet another year of rewarding partnership with Mumbai Indians”
Mr. Anil Khera – CEO, Videocon d2h added, “We are happy to continue with our association with the Mumbai Indians team for IPL 8. Videocon d2h provides entertainment to millions of Indians and there is no bigger cricketing entertainment platform than the IPL. We are hopeful of garnering greater visibility for our brand and are looking forward to another eventful year through this partnership”
Commenting on the association Mumbai Indians Spokesperson said “Our long standing association with Videocon d2h reinforces the strength of brand Mumbai Indians and the unique value proposition it provide for its sponsors”
Videocon d2h also supports and promotes a wide array of sports initiatives across the country which includes principal sponsorship of ISL team – FC Goa and HIL team Dabang Mumbai.