“Jo bhi ho khaana, Vinodmein hi pakana”
Vinod Cookware established in 1986, manifested the launch of “Sandwich bottom” in the history of Indian kitchens. Today, after a decade experience and repertoire of over 400 products spread across multiple categories, Vinod Cookware is one of the most preferred name in Indian as well as global markets. With the complete understanding of the Indian kitchens and using premium quality stainless steel, Vinod Cookware builds an instant connect with homemakers of all ages. The company’s insistence on research and development gets for its products the edge of convenience and durability.
Vinod Cookware one of the most accepted and well-loved cookware name offers an extensive portfolio; Vinod’s range has expanded to also include state-of-the-art cooking technologies such as non-stick cookware, hard anodised cookware and more.
The first to introduce the concept of sandwich bottoms in pressure cookers, Vinod Cookware has consistently innovated and refined its product range to offer the best solutions to the Indian Kitchens.
Additional to the regular product range Vinod Cookware also extends to the Health range with the very popular “VitoHealth” designed for the health conscious needs of Indian consumers.
Expansion into new segments and geographies has helped drive revenues and increase market share of Vinod Cookware.
Vinod cookware has the largest share of retail markets across major cities in India and has been targeting the regional market segment with competitive products in line. The Strength lies in deep understanding of diverse Indian cooking habits, intrinsic value of being user friendly and its devotion towards revolutionizing kitchens with quality and innovative products.
About 50 percent of the company’s turnover comes from the Northern Region which has made a strong foothold in Vinod’s Growth and business. Currently, the presence is concentrated in the northern and western regions (70 per cent of revenue), but the brand looks to have a good presence in the east and south as well.
A market leader in its core business, Vinod Cookware has seen no slow down and is well placed to overcome the Industry pressure making it the only company showing a steady growth as compared to a de-growth for the Industry.
Notably, Vinod Cookware is a debt-free company, with strong reserves, which enables it to expand organically and inorganically.
With the biggest manufacturing unit in Palghar Spread over 4 acres, Mumbai (the own Manufacturing unit) Vinod Cookware, 150Crore brand aims to double its growth by FY 2017-2018. It strategies to penetrate deep into Tier III and IV cities in the domestic market by setting up its stores.
The trust earned from the customers has also got the company many awards, one of the prized titles being the „Best Expo House‟ in the year 2005.Already a formidable name within scores of kitchens in India, Vinod’s growth story is still on its way to becoming bigger.