WESTBOROUGH, Mass., – (March 27, 2015) – Virtusa Corporation (NASDAQ GS: VRTU), a global business consulting and IT outsourcing company that combines innovation, technology leadership and industry solutions to transform the customer experience, today announced it has been recognized as the most Standout Adobe Marketing Cloud Innovation for incredible creativity and ingenuity during this month’s Adobe Summit in Salt Lake City. The judges also selected Virtusa for the coveted grand prize presentation opportunity at Adobe MAX Sneaks.
Showcasing their boundary-pushing and innovative use of Adobe Marketing Cloud, Virtusa impressed the judges with their mobile-centric and highly personalized banking experience. As more businesses move away from the traditional brick and mortar establishments, Virtusa is leveraging its deep enterprise to help clients develop state-of-the-art mobile customer experience frameworks that allow effective collaboration and promotion of business innovation, while placing the consumer at the center of the equation.
“This award reinforces Virtusa’s role as a premier partner for delivering disruptive and innovated digital solutions aimed at the rapidly expanding community of mobile users,” said Shane Closser, vice president and worldwide practice head at customer experience management practice at Virtusa. “Leveraging the rapid proliferation and reliance on mobile devices we are helping our clients re-imagine their business, innovate digital channels and transform their enterprise services while simultaneously expanding their addressable market by effectively reaching a much larger consumer base.”
“Virtusa’s innovative use of Adobe Marketing Cloud demonstrated how it can be utilized to deliver truly personalized customer experiences,” said Tony Sanders, senior director, Adobe North America Partner Sales. “We’ve offered Virtusa the opportunity to present during the Sneaks event at Adobe MAX later this year, the first Adobe partner to be invited to do so.”
Virtusa’s customer experience management consulting expertise helps cater to elevated customer expectations and to eventually build customer trust, loyalty and satisfaction for our clients. The company’s solutions influence various functional areas including: sales/revenue surge through increased web/mobile impressions; increased marketing effectiveness through better campaign management/personalization; customer service through interactive portals and seamless cross-channel service; and employee/customer engagement through social & collaborative communities and brand building through UI/UX Organizational content management to deliver high value during and after customer interactions.