Actress Yami Gautam the new face of the brand
Mumbai, October 17th 2014 – Crocs Inc. (NASDAQ: CROX), leading provider of innovative casual footwear ropes in the young and versatile actress Yami Gautam as the face of the brand. Owing to its huge success since bursting onto the scene in 2002 with its iconic clog, Crocs has grown by leaps and bounds and India is currently one of the key markets for the U.S.A based shoe manufacturer. Actress Yami Gautam known for her effortless style and peppy personality has been roped in to bring the colorful and fun spirit of the brand to life. The global lifestyle footwear manufacturer offers over 300 styles per season, available in more than 90 countries worldwide.
The vibrant actress Yami Gautam expressed her excitement on being the face for the brand campaign and said “I am excited to be a part of the Crocs family especially because the brand happens to be one of my favorites. I think their colorful designs are addictive and irresistible. For me Crocs is truly innovative with its shoes; The Stretch Sole collection that twists and stretches to fit you, feather light wedges, the sexy woven Huarache collection and the extremely comfortable busy day range – it truly is all fun and no pain with Crocs!”
Speaking on the occasion, Mr. Nissan Joseph, General Manager, Crocs India said “We are extremely proud and honored to have Yami Gautam on board. She is a terrific actress and her light spirit and fun attitude is what we have captured in our brand campaign. Her personality fits perfectly with what the brand is hence she was the perfect choice for the brand.”
In an effort to give consumers something new and exciting to look forward to, Crocs is constantly expanding its product portfolio. As part of this expansion, Crocs has launched an exclusive apparel line, specifically for kids and has collaborated with multiple online partners like Jabong and First Cry to retail this collection. As a responsible brand that wants to give back to the communities it operates in, Crocs has consistently donated shoes to people in need around the world. It sees this foray into apparel as yet another opportunity to do something meaningful. The brand has collaborated with Jabong.com for the Get one Give one (GoGo) initiative. Through this program consumers can not only buy comfortable and fun clothes from Crocs for their kids, but this program also allows them to help other kids in need.
Crocs began its operations in India in the year 2007. With this new opening, Crocs now has 34 exclusive stores (including kiosks and factory outlets) in the country. Crocs products are also available in more than 15 cities across India in more than 300 multi-brand outlets.