· Invests over INR 480 crores between April 2014-March 2015 to strengthen and expand network in UP East
· Enhances customer experience by ramping up network coverage with 800 new 3G sites during FY 14-15
· Adds 19 lakhs + subscribers in these 12 months to build a subscriber base of 17.6 million in the circle
· 3G Revenue growth by 180%
· 50% of Enabled Handset Uses Data; 98% uses Internet on their mobile;
· Data contributes to 35% of incremental service revenue
Lucknow, April 14, 2015: Vodafone India, one of India’s leading telecommunications service providers, today reaffirmed its status as the largest telecom services network in UP East circle, thus providing a superior customer experience.
Following a ‘Customer First’ approach, Vodafone India, has invested over INR 480 crores on ramping up network and distribution in UP East over the past 12 months (April 2014-Mar 2015). Already the preferred mobile services provider in terms of Subscriber base, Revenue Market Share, Retail touch points, Vodafone has been focusing on closer engagement and enhancing customer experience in an endeavour to be future ready.
Pursuing an accelerated growth strategy since April 2014, Vodafone has expanded its network footprint by adding over 800 new 3G sites across UP East in the past 12 months. This expansion has brought more than 4.5 crore residents across multiple regions of UP East within the Vodafone 3G network.
Expressing pride on Vodafone’s contributions to UP East and satisfaction on completing two decades of committed service experience, Pankaj Thapliyal, Business Head – UP East, Vodafone India, said, “Gaining the trust of our customers and winning the distinction of being the most preferred mobile services provider in UP East is not incidental. We have won the hearts of our customers by pursuing a continued and consistent customer centric strategy to bring the best connectivity solutions to our valued customers. It is their trust and support that has enabled us to achieve leadership position across key parameters – Network, Subscriber base, Retail footprint and Revenue Market Share. Having got this far, we remain committed to continue investing in bringing the best in class, innovative, relevant products and services to win customer delight in the years to come.”
Having set up one of the largest networks in the circle, Vodafone now has 12200+3G and 2G sites in UP East covering over close to 97% of the Circle’s population. Specifically to spread awareness and increase adoption of mobile internet, Vodafone has been hand holding customers through on ground engagement and education initiatives. Consequently, 3G now contributes to 55%+ of data revenues and 60%+ of data volumes. Data is growing at 90% YoY and total Data Users are now at 50% of enabled handset base. Data revenues contribute to 35% of incremental service revenue.
In line with its quest to democratize data and make 3G services accessible to all, Vodafone has introduced a choice of pocket friendly 3G plans starting from as low as Rs 15. Vodafone’s robust 3G data portfolio also includes a variety of weekly packs, night packs and monthly packs with limited and unlimited 3G data benefits, ranging from Rs 27 to Rs 1499. Vodafone has also been undertaking data onboarding campaigns designed to educate customers about their data balance, 2G and 3G services, ideal data packs basis unique customer needs.
With already one of the country’s largest exclusive retail footprint, Vodafone has continued to expand its reach to cover 97% population of UP East. Presently, Vodafone has more than 2.25 Lac+ retail outlets in the circle, and close to 800 Vodafone stores. Over the past 12 months, Vodafone has launched 11 Global Design Stores in the Circle, as part of an initiative to offer an unmatched retail experience to its new age customers. Whether it is London in UK or Lucknow, Vodafone Global Design Stores offer a uniform customer experience.
Over and above its retail presence, Vodafone also offers customers an opportunity to connect with the brand through a robust customer service call centre platform, the simple and convenient My Vodafone Mobile App and Vodafone Web Chat.
Besides multiple on-going schemes and customised tariff plans, some of the more notable introductions from Vodafone have been the launch of M-Pesa, a mobile banking and payment solution that has seen high affinity amongst migrant population in the city and Vodafone Angel Stores entirely staffed and run by women employees.