- Extend Double Validity on rate cutter packs (bonus cards) at just INR. 7
- Available to all prepaid customers, beginning August 26, 2015
- Dial *121# A customized “Made for You” offering that is Simple, Easy and Affordable
- Supported by a 360 degree advertising campaign to drive awareness and adoption
Vodafone India, one of India’s leading telecom service providers launched Double Validity on rate cutter packs, giving pre-paid customers a great reason to talk more at lower rates. The offer on rate cutter pack will enable customers to talk more atattractive rates, affordable prices and an opportunity to double the validity of the product at a nominal cost of INR 7.
All pre-paid customers of Vodafone pan India can avail this offer through any of the following routes (via 121, through thespecial offers section on the Vodafone website and My Vodafone app) and can choose to double the validity of the selected voice rate cutter pack by paying just INR 7. This value offer is valid on the rate cutter packs pre-fixed with ‘DOUBLEVALIDITY’.
Vodafone is one of India’s leading mobile service providers with over 172mn pre-paid customers pan India and sees a great potential in the rate cutter packs segment.
Elaborating upon the Vodafone Double Validity offer, Avneesh Khosla, Executive Vice President – Products & Services – Marketing, Vodafone India, said, “Mobile telecom services in India are still largely voice dominated with over 70% of the market revenues contributed by Voice plans. Double Validity is one more customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers get control on how they utilize their plan and get full value for money. It is a refreshing new offering that blends affordability with customer empowerment.”
In order to enhance awareness and adoption of the Double validity offer, Vodafone is also launching a high decibel marketing campaign across TV, OOH, retail and digital.