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VODAFONE ENHANCES SPIRITUAL EXPERIENCE FOR KUMBH MELA PILGRIMS

·         Strengthens network by adding 65 mobile towers to provide seamless connectivity

·         Four mobile buses to offer free calling and charging facility

·         Partners with Nashik Police to set up 50 multi service canopies and provide 2000 raincoats

·         Vodafone’s Mobile Wallet service, M-Pesa, to enable customers carry cash on Mobile safely and receive money in case of emergency

·         Free incoming calls for customers on roaming at INR 5/per day

·         Water Proof Mobile pouches

Nashik, August 27, 2015: With an expected 30 million visitors, the Kumbh Mela 2015 at Nashik is a massive congregation of people, being held after a twelve year gap. Vodafone India, one of India’s leading telecommunications service providers, has announced a slew of special initiatives for the benefit of pilgrims visiting the Maha Kumbh. These initiatives are being carried out to help enhance the spiritual experience of pilgrims and also establish a deeper connect with the visitors to one of the world’s largest religious gatherings, beginning with first ‘Shravan Snan’ on 29th August.

To ensure seamless connectivity for pilgrims, Vodafone has ramped up network coverage with an additional 65 sites. Vodafone has also deployed 4 branded mobile buses that will offer free calling and charging facility to help devotees stay in touch with their family and friends. Each bus is equipped with 8 phones and over 100 charging points for the convenience of devotees.

Vodafone has also partnered with Nashik Police by setting up 50 multi service canopies at prominent locations and several ghats, besides providing 2000 raincoats to policemen. To support the civic administration, Vodafone has also put up prominent signages at multiple locations displaying various helpline numbers.

Visitors to the Maha Kumbh can also utilize Vodafone M-Pesa to transfer hard cash on their mobile and conduct safe and secure monetary transactions. Customers can avail this service by reaching out to the nearest Vodafone store or an authorized Vodafone M-Pesa agent in Nashik. Furthermore, for customers visiting from other circles, Vodafone has introduced special pre-paid roaming pack for just Rs 5, which facilitates free incoming calls for one day while roaming. To activate free roaming calls, customer can dial*444*500# and follow the procedure.

Conveying his greetings to all the residents of Nashik and visitors to the Maha Kumbh, Ashish Chandra, Business Head- Maharashtra and Goa, Vodafone India said, “Pilgrims from across India and even beyond, are congregating at Nashik to offer prayers and take a holy dip in the Godavari river on the auspicious occasion of Maha Kumbh. Vodafone is delighted to enhance the spirit of this festival by keeping all pilgrims continuously connected with their loved ones through an enhanced network, free incoming calls, facilities for free calling and mobile charging. Given the scale and grandeur of the event, we feel the Maha Kumbh at Nashik is a perfect platform to be out there with the pilgrims and demonstrate we care. Through our multiple assistance, safety and engagement initiatives, Vodafone’s endeavour is to instill a sense of security and help make the Maha Kumbh bathing experience as comfortable as possible, even while we help enhance the spiritual experience for visitors and pilgrims.

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