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VODAFONE GETS CLOSER TO CUSTOMERS IN BENGAL WITH THE LAUNCH OF TWO GLOBAL DESIGN STORES IN MIDNAPUR

Midnapur, May 20, 2015: :Following a ‘Customer First’ approach, Vodafone today launched 2 Global Design Stores at (Peer Baba Tower, INDA, O.T Road, Near Kharagpur College , Dist- Paschim Medinipur, West Bengal-721305)Kharagpur and (Opposite to Old Digha Bus Stand, Mouza Kumarpur, Holding no 663, Municipality Ward No-12, Kanthi Municaplity, Dist- Purbo Medinipur, West Bengal-721401) Contai in Midnapur. Pursuing an aggressive retail growth strategy in Bengal, Vodafone has already launched 06Vodafone Global Stores (VS) and 73 Vodafone Mini Stores (VMS) in the last 12 months. Today with over 464 stores, Vodafone has consolidated its position as the largest exclusive retail footprint in Bengal Circle.

Whether it is Manchester in UK or Bengal, Vodafone Global Design Stores offer a uniform customer experience. Additionally, Vodafone has over the years expanded its network reach to cover 100% population of Bengal and will continue to take requisite steps to further enhance its distribution and reach. Serving the needs of close to 15 million happy customers in Bengal, Vodafone has been focusing on closer engagement andenhancing customer experience in an endeavor to be future ready.

Vodafone’s Global Design Stores, will offer an array of services through special designated zones such as 3G Zone to discover and experience mobile internet, Vodafone Red Zone; a first of its kind all-in one post-paid service, m-pesa Zone; a unique mobile money transfer service, Self Service Kiosk; a 24×7 facility for bill payment and recharge service, Vodafone Red Box; to enable customers to transfer content from an existing handset to a new age smart phone for free.

Talking about the initiatives taken by Vodafone to enhance customer experience and retail expansion,Anand Sahai, Business Head – Kolkata and Rest of Bengal Circle, Vodafone India, said, “With the largest retail footprint in the country, Vodafone believes in remaining accessible to our valued customers across urban and rural locations. Our latest retail expansion in Bengal with the launch of two new Global Design Stores is led by this same customer centricity focus. I am proud to say that is a reaffirmation of our retail leadership in the city.”

He also said, “The consumer has always been at the heart of everything we do. Understanding the market dynamics and with more customers adopting smart phones and mobile internet, we have taken an innovative approach in retail design. The new Global Design Store with a simple, warm & friendly design and an ever welcoming and engaging staff will give a one-stop shop experience to our customers. Being sensitive to the evolving customer needs, Vodafone has also taken the lead to develop user friendly digital interface opportunities that allow customers to access our wide spectrum of services ‘on-the-go’ and ‘hassle-free’.”

Continuing its retail expansion strategy across India, Vodafone has launched more than 160 Vodafone Stores and over 1000 Vodafone mini stores across India in FY14-15.  Today, with over 9800 stores, Vodafone has the largest exclusive retail footprint in telecom in the country.

The new Vodafone Global Design Store retail concept is designed and equipped to be warm &customer friendly, to meet the evolving needs and expectations of the customers. The store offers live and engaging retail experience of Vodafone’s wide range of products and services. This store has been specifically adapted and customized after testing and validating a full suite of customer insights, which are relevant to customer needs in India.

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