Select stores across Chandigarh, Ludhiana, Amritsar and Manimajra have Women-only staff to cater to customers in the region.
It has been observed that women customers are reluctant to visit mobile phone retail shops as they hesitate to share their numbers with service staff/ shop vendors. Women are concerned about privacy and avoid sharing their numbers and other information at the stores.
With a motive to address this privacy and security concern, Vodafone Idea has set up an all women-powered ‘Angel Stores’ in Punjab. With this new initiative, women customers can now easily walk-in to these service stores, freely share their contact number for recharge or even show their mobile phone to friendly, ‘women’ service staff. The initiative is aimed at enhancing convenience for female customers and resolve their issues in quick time.
On the occasion of International Retail Day on 12th December, this unique initiative by Vodafone Idea Limited comes as a great enabler for the women community, not just as customers but also as an opportunity for employment. All the staff at the Angel Stores, including store manager, customer service executives, support staff such as cleaner and security guards are all women.
The company had previously launched a unique, free of cost mobile-based service ‘Sakhi’ for its prepaid and postpaid women customers across the country. Vodafone & Idea Sakhi offered the feature of Private Number Recharge to all its feature phones and smartphone women users. Vodafone Idea provides the freedom to all its ’Sakhi’ registered subscribers to recharge without revealing their actual mobile number using a 10-digit proxy number only.
Vodafone Idea ‘Sakhi’ also provides additional features of Emergency Alerts and Emergency Balance, empowering women to step outside their homes freely and defy the conservative norms of women doing household chores.
Initiatives like these are helping women realize their real worth that they are no less than men in any field of work. At Vodafone Idea’s ‘Angel Stores’ in Chandigarh, Ludhiana, Amritsar and Manimajra, women are seen effortlessly taking up ‘male-dominated’ jobs of a house-keeper, security guard, cashier and store manager etc.