- Vodafone M-Pesa ties-up with the Govt. of Madhya Pradesh to facilitate timely and transparent digital money transfer to mothers under the Janani Suraksha Yojana scheme
- Vodafone’s commitment to women empowerment in MP through viable financial solution
Vodafone India, one of India’s leading telecommunications service providers, today announced its partnership with theGovernment of Madhya Pradesh to facilitate mobile-based disbursement of financial assistance to mothers under theJanani Suraksha Yojana scheme of the National Rural Health Mission. The initiative, activated through Vodafone M-Pesa, Vodafone’s mobile money transfer and payment service has been running in pilot stage in Vidisha since May 2015 and is now ready to go pan state.
The payment of health care subsidies under Janani Suraksha Yojana Scheme aims at reducing the neo-natal and maternal deaths in India by promoting institutional delivery of children. This scheme is operated under National Rural Health Mission (NRHM) of Government of India and Vodafone India’s M-Pesa has been identified as the most suitable partner to facilitate digital transfer of financial disbursements for this scheme, offering a safe and secure mechanism to transfer funds.
The beneficiaries, with any active mobile number can directly receive payment of the subsidy. Once the payment is made, they will be intimated via SMS, mentioning the amount of subsidy, the withdrawal code and the withdrawal procedure. They can then withdraw the subsidy amount by simply authorizing the transaction with the withdrawal code at a nearby Vodafone MPESA retail outlet.
Sharing the dais with senior MP Govt. official at a Press Conference to announce the initiative today, Suresh Sethi, Business Head – M-Pesa, Vodafone India said, “With the presence of 3720 outlets in MP, especially in small towns and villages. Vodafone M-Pesa is well on its way to partnering the government in its financial inclusion projects and disbursal of remittances for key government programmes. For Government transfers, ‘Vodafone M Pesa’ is a speedy and transparent mechanism with no leakages. We are delighted to partner with the Govt. of Madhya Pradesh for their NRHM programme, to help meet the scheme objective of reducing maternal and neonatal mortality and link in with the government’s commitment to empowering women. The M-Pesa Digital Wallet enables timely and transparent financial assistance to mothers, thereby enhancing their physical health and improving emotional security levels.”
Congratulating the new initiative, Manish Kumar, Business Head , Madhya Pradesh & Chhattisgarh, Vodafone India said ”Our endeavour has been to constantly deliver and bring world class service experiences to the citizens of Madhya Pradesh & Chhattisgarh. Vodafone M-Pesa- NRHM partnership is one such example which will fulfill the need for a transparent cashless money transfer system to beneficiaries, as a part of our commitment to partner the Government’s agenda to promote progress in the state.”
Vodafone M-Pesa is an innovative, safe and secure mobile wallet enables complete suite of services like money transfer, bill payments, and recharge on the move from the mobile. It caters to all segments of the society, from the unbanked to the under banked and to the net-savvy and evolved customers. Today, with a pan-India distribution of over 90,000 agents and more than 3 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce