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WatchGuard Technologies New Partner Program Sets Industry High Water Mark for Profitability

New WatchGuardONE program ties higher margins to higher customer service levels and allows resellers to get unprecedented combined discounts of more than 70 percent 

NEW DELHI, India- December 22014: WatchGuard® Technologies, a leader in multi-function firewalls, today announced its newly enhanced partner program,WatchGuardONE™ to be launched in January 2015 in India. The new program leverages a value-based model that places additional focus on reseller certification and training in addition to simply volume sales. With WatchGuard’s award-winning visibility solution WatchGuard DimensionTM, and additional profit sharing partner programs, such as Deal Registration and Security Pays, with which resellers can achieve combined discounts of more than 70 percent, WatchGuardONE brings game-changing value to the market for partners. WatchGuard has been positioned as a leader in Gartner’s Unified Threat Management Magic Quadrant for five consecutive years.

“Well-trained and well-educated resellers have happier customers and end-users, with safer networks. It’s that simple,” said 

Mr Scott RobertsonVice President – APAC at WatchGuard. “Our new partner program gives the power to the reseller, allowing them to determine their level of commitment and role in WatchGuardONE. By focusing on value rather than volume, our partners can concentrate on quality and competency of solutions and deployment, rather than their margin.”   

WatchGuardONE delivers a variety of membership levels including Silver, Gold and Platinum. Discounts and rebates vary depending on the partner’s level of commitment. Key reseller benefits include:

Emphasis on Training and Certification – The WatchGuardONE training and certification program makes it easy for partners to expand their knowledge with a virtual instructor-led technical training program with multiple classes, topics and time zones. The more partners invest in training the more WatchGuard invests in the partner’s profitability.

Up-front Discounts and Back-end Rebates – This allows all partners, regardless of size, to choose the level of program involvement. Discounts will be based on the number of people each reseller trains, with back-end rebates that are a percentage of total purchase revenue. This means less price pressure at the outset and greater opportunity overall.

Current WatchGuard partners welcome the new program. “We take pride in saying that our association with WatchGuard as one of its Expert WSP partners is decades old.  With three changed levels of partnership – Silver, Gold and Platinum, WatchGuardONE puts in more focus on sales and technical enablement, which, in fact, is the pre-requisite for the partners to be able to fully leverage on the best-of-breed technology and unique features that WatchGuard security solutions offer,” said 

Mr N.K. MehtaCEOSecure Network Solutions Pvt. Ltd. “We are excited to know about this new channel program from WatchGuard and look forward to continue with our participation at the highest level”.

As per Mr Shailendra MishraFounder & CEO of PPMS Networks Pvt. Ltd., another WatchGuard partner, “For a reseller, the key to sustain a profitable business is the service and not the margin alone. With increasing competition, it has become critical for resellers to be on the top of their domains. Our experience with WatchGuard has been quite enriching and enjoyable. WatchGuard’s continuous drive of partner enablement, prompt attention and support has tremendously enhanced our sales and technical capabilities to offer our customers the very best when it comes to security consulting, design and implementation. WatchGuardOne program is one more serious step in that direction.”

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