Channel Program Designed to Help Channel Partners Leverage New Business Opportunities amid Rapid Growth in the Security and Surveillance Market
New Delhi, India – February 24, 2016 –Western Digital®, a world leader in storage solutions, today announced the myWD™ Certified Surveillance Storage Provider Program, designed to offer a comprehensive lineup of benefits for the security and surveillance channel network.
The myWD Certified Surveillance Storage Provider Program is a tailor-made initiative that aims to offer training, sales support, value added benefits and incentives to security and surveillance system integrators, installers, solution and service providers to help them enhance their business opportunities and profitability.
The announcement comes as a recent report by Research and Markets anticipates the global video surveillance storage market to grow at a CAGR (compound annual growth rate) of 22.41% to reach USD $18.28 billion by 2020, as enterprises and governments across the world continue to switch from traditional analogue-based solutions to IP technology.
“We consider our partners at all tiers to be equally important for our success. To ensure that the installers and system integrators working in the security & surveillance sector get trained on the latest technologies, get certified and stay updated, we today launch the myWD Certified Surveillance Storage Provider Program.” said Khwaja Saifuddin, Senior Sales Director, Middle East, Africa and India, Western Digital.
“The myWD Certified Surveillance Storage Provider Program that is currently being rolled out in India will offer our partners the opportunity to capitalize on the wide-range of WD Purple and WD Purple NVsurveillance storage solutions, engineered for 24/7 always-on, high-definition surveillance systems. With so many new opportunities emerging in the security and surveillance industry, the program is aimed at helping our ever expanding partner base effectively tap into the growing market for video surveillance storage and extend world class products, service and support to ensure their customer objectives are effectively delivered on. The program is designed to extend channel partners the industry-relevant education, sales and marketing support to drive their business in this rapidly growing market.”
Eligible partners will be provided in-depth product training to receive a WD Surveillance Storage Provider Program certificate. In addition, partners will have access to sales support through a dedicated account manager from Western Digital, exclusive member promotions, regular product updates in addition to in-store POS marketing material.