Reliance Jio has already created several records in the telecom industry, despite being a new entrant in the world led by giants like Airtel and Vodafone. In December last year, the new telco added a whopping 20.3 million users – the highest ever recorded by any telco in such a short period.
Reliance Jio has consistently been adding millions of users to its network, thanks to the unlimited freebies given to customers over a period of six months. The company started its paid tariffs only last month, where it has managed to migrate most of its free users to paid customers. But as the months pass, and the dust settles on Jio’s freebies, the number of new users joining the network is slowly declining.
When Jio started its journey in September, it managed to add 16 million users, followed by 19.6 million in October and 16.3 million subscribers in November. The year 2016 was a busy one for Jio. To continue the success story, Jio launched Happy New Year offer in January, where it added 18.5 million users.
After setting such high benchmarks in the previous months, Jio added 6 million subscribers in March 2017, which has been its lowest so far. Does it mean Jio is losing its charm and appeal to attract new subscribers?
Even at Jio’s lowest, it managed to beat rivals Airtel, Idea and Vodafone with a good margin. During the same period, Airtel added 3 million users, Idea Cellular came in second with 2.1 million and Vodafone hit the 1.8 million mark.
Moreover, Jio’s freebies were a great appeal to new users and it was easy to convince users with offers like unlimited free 4G data, free voice calls and more. Users are now treated to several offers from all telcos, which is dividing the forces from joining Reliance Jio. Jio’s Prime membership promises to give best offers.