When it comes to large businesses, digital marketing does not pose any significantchallenges to them, as they are readily able to deploy the financial muscle and top talent to get the job done. However, the scenario changes in case of small and medium enterprises (SMEs), as they may not have adequate resources to unlock the full potential of digital marketing. In such cases, it is advisable that small businesses focus their resources on specific digital marketing platforms, instead of allocating time and efforts on targeting all availabledigitalmarketing platforms. Here’s howmarketers can choose the best digital marketing platform for their business.
Find where your customers are: You need to analyze digital marketing trends in your industry to identify where your customers are. A look at the competitor’s digital marketing initiatives can provide you definitive clues about where your target audience might be. Depending on the nature of your product/service, your target audience could be dispersed across digital marketingplatforms such as Facebook, Twitter, YouTube, LinkedIn, Google, Instagram, etc. If you don’t have the resources to be active across all these platforms, choose the ones that have the largest number of your target audience.
Which platform best suits your product/service: The choice of digital marketing platform will also depend on the nature of your product/service. For example, if you have a product that requires a great deal of explanation, especially to new customers, you can choose digital marketing platforms such as Facebook and YouTube. You can post interesting videos aboutwhat your product is all about and how it can benefit customers. In another example, if you are running a campaign wherein you are offering discount coupons to customers, you can use a combination of Facebook and Twitter. These digital marketing platforms are great when there’s a need to publishinformationin real time and to interact with customers.
Analyze the demographic data: Certain products and services are meant for people belonging to a certain age group. For example, if you are selling nutritional supplements for improving bone health, your target audience will largely comprise people in the age group of 50+. Different age groups are active on different digital marketing platforms, based on which you can choose the most appropriate platform. For example, young people prefer Instagram whereas the older generation is more active on Facebook. Based on the demographic data, you can choose the most appropriate digital marketing platform for your business.
By utilizing the above strategies, you can easily derive optimal gains from your digital marketing initiatives. You will also be able to reduce the overall costs associated with your digital marketing campaigns.