for Digital Activation of Viviana Mall’s ‘Stop Acid Sale’
Becomes the only Indian Independent agency to be in the finalists of Shorty Social Good Awards, 2018
Mumbai, 18th October, 2018: The Shorty Social Good Awards have announced their finalists, and White Rivers Media has made it to the list for digitally powering Viviana Mall’s ‘Stop Acid Sale’ campaign. It has been one of only two campaigns to make it to the Human Rights category.
The Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations across social media. Past winners include Taylor Swift, Tyler Oakley, Casey Neistat, Hannibal Buress, Malala Yousafzai, Jenna Marbles, J.K. Rowling, Adele, and DJ Khaled.
‘Stop Acid Sale: An initiative to open eyes and hearts towards acid attack survivors’ was Viviana Mall’s Women’s Day campaign. Its objective was to highlight the unheard & untold stories of acid attack survivors in India, and restore their equal footing in society.
Acknowledging the feat, Shrenik Gandhi, Co-Founder and CEO of White Rivers Media said, “A campaign becomes all the more special when it serves the greater good through social media.”
He continued, “Stop Acid Sale was an exceptional story, in terms of both its quantifiable success and what it did for acid attack survivors. We are honoured, excited, and are looking forward to the final event.”
Rima Pradhan, Sr. Vice President (Marketing), Viviana Mall commented, “We most certainly wanted the campaign to create ripples throughout the industry. We are overwhelmed that it has been able to garner a global reach and recognition. Let’s hope for the best!”
This year the awards ceremony shall be held at New York on 15th November.