on Marketing Operations and Digital Customer Experience Management
- Wipro Digital recognized for its capabilities to design and deliver digital transformation focused on the end customer
Bangalore, India and London, United Kingdom, December 11, 2014 – Wipro Digital, the digital transformation business of Wipro Ltd. (NYSE:WIT), has been named to the ‘Winner’s Circle’ by the analyst firm HfS Research in its inaugural Marketing Operations and Digital Customer Experience Management Blueprint Report.
The report evaluates service providers on their execution and innovation capabilities across marketing content development and management, campaign management, digital customer relationship management services and marketing analytics services. As per the report, Wipro Digital is a leader at developing strong client relationships, executing services beyond expectations and is highly flexible when meeting client needs. The report further states that Wipro Digital has a strong vision for the future, invests in future capabilities, works across verticals and with external partners to increase value for clients.
“Wipro Digital is an ambitious digital offshoot stitching together end-to-end digital capabilities to truly design and deliver digital transformation,” said Reetika Joshi, Research Director, Consumer-Driven Operations & Analytics Strategies, HfS Research. “It’s a combination of digital strategy and consulting, customer-centered design, advanced analytics, product engineering, process and operations, enterprise and infrastructure services and digital assurance is differentiated in the marketplace. With technology assets, experience and partnerships, Wipro Digital is well positioned to lead and collaborate with global brands as they execute on their digital customer experience journeys.”
The report notes Wipro Digital’s commitment to becoming a digital partner for its clients. It particularly highlights Wipro Digital’s strong focus on end-to-end digital marketing, asset management and digital decoupling, which has enabled reduced cycle time for marketing operations, decreased content production costs and time to launch campaigns and products for its customers.
“Understanding the customer journey is the starting point for any brand today. But as an innovation-led digital partner for our clients, delivering relevant experiences based on that insight is absolutely critical,” said Avinash Rao, Global Head, Wipro Digital. “We are honoured that HfS has recognized the multi-disciplinary team at Wipro Digital, which combines strategy, design and technology, to collaborate and innovate with our clients. Our unique method and approach for developing and delivering customer-driven solutions, what we call Customer Journey Engineering, continues to differentiate us in the eyes of our clients.”