As online sales flow, people are working and shopping at the same time. Quick breaks are being used not just to tweet or update the Facebook status, but to pick up a gadget or book reveals a survey by Gopaisa, leading cash back site. More than half the sales of web-stores come on Tuesdays, Wednesdays and Thursdays and dips on weekends this proves amidst tight working hours people do find time to go online.
A survey by Gopaisa reflects that 57% shop from office, almost 40% of the population still find Home Sweet Home as the most preferred shopping destination .30% of users shop online from office for convenience as the sole reason. 70% Shop online due to low prices & CashBack-Coupon offers,
Of those who plan to shop at work, 50 percent say they spend half an hour or more shopping during work everyday . 30% users shop online more than twice a week.
“E-commerce is a weekday shopping destination for most customers, We have seen shoes, clothes, accessories being bought in office hours breaking the old myth that only homogeneous products like mobiles or books can be ordered online”. Aman Jain, Co founder, Gopaisa.
Working hour visits are the highest and a spike around lunch time and evening and dies out at night. While 35% admitted of placed restriction on online shopping by employers.