The World Cup fever has caught on and India is gearing up to show its staunch support for their beloved
Team India. To enable fans to get as close to the Indian team as possible during this World Cup, Myntra has partnered with Nike to retail the 2015 India National Team Kit exclusively online. This is available offline only in select Nike stores.
The National Team Kit comprises of the Authentic Match Replica (Rs.4995) which players will wear on the field, the Stadium jersey (Rs.3795) which is also a collared jersey (without the engineered mesh for performance wear) and the Fan’s Tee (Rs.1895) which is a V-neck version of the jersey. The Kit also has a cap, tracks and a Stadium Jersey for women.
Myntra has created a shopping experience on the Android and iOS App for this called The Stadium for the true cricket fan, which hosts the official jerseys as well as other cricket inspired lifestyle T-shirts, looks, content pieces and trivia. http://www[dot]myntra[dot]com/shop/stadium-world-cup
Myntra has also launched a marketing campaign #PehenKeNiklo which encourages all Indians who are passionate about cricket to wear their support for Team India. The campaign also aims to move the jersey to the lifestyle space and position it as something not only worn to a stadium but also worn to office, at parties, when out with friends, etc.