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YuppTV appoints Damon S Johnson as Senior VP – Business Development

DAMON S JOHNSON - YUPPTVHyderabad, 2nd December, 2014: YuppTV today announced the appointment of Damon S Johnson, Senior Vice President – Business Development. As part of his new role, Damon will – lead the development of distribution partnerships and explore, and build new content and entertainment options for the burgeoning over-the-top (OTT) internet TV market.

Damon Johnson brings with him over two decades of valuable industry experience having worked in the industry’s leading organizations as an executive responsible for building digital businesses. His passion is found at the intersection where great storytelling meets content delivery; how and when consumers want it.

Most recently, Damon Johnson was at PlayStation where he led Sony’s efforts to build an OTT entertainment platform.  As an early believer in OTT, he joined PlayStation to establish the Media and Entertainment group where he successfully led a team that negotiated with Netflix, Amazon Instant Video, Redbox Instant by Verizon, HBOGO, EPIX, Disney, ESPN, DirecTV, DISH, NFL, MLB, NBA and NHL to build the industry’s leading OTT platform on PS4, PS3, VITA and VITA TV. Prior to PlayStation, he was responsible for building the digital media division for Fox Sports in Latin America.

“I am delighted to accept the appointment of Senior Vice President –Business Development at YuppTV, an organization that has built the world’s leading OTT service with 200 channels of Live television and thousands of hours of On-Demand content for South Asian language audiences. YuppTV’s live linear and On-Demand technology is a disruptive force and I look forward to increasing industry awareness and bringing new content to new audiences”, said Damon Johnson.

Uday Reddy, Founder and CEO, YuppTV said, “At YuppTV we have built the Number One South Asian language subscription service delivered via the internet, mobile phones and now connected TV devices (OTT).  In order to further this growth and open new markets, we have brought Damon Johnson on board to lead our distribution partnership development and leverage our industry-leading OTT platform to explore and build new content and entertainment options. We are pleased to have someone who brings years of experience, hands on approach, and creativity, to the team. We welcome Johnson to the YuppTV family.”

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