Hyderabad, January 23 2015: Focusing on providing premium content to subscribers and expanding its network in markets around the world, YuppTV, one of the world’s largest subscription based internet TV Provider, today announced the launch of leading Indian television channels Sony Entertainment Television (SET), Sony Max and Sony SAB, in the markets of Singapore and Malaysia. This leadingSony MSMNetwork of channels will be available in Singapore and Malaysia that have one of the largest overseas Indian populations.
The channels deliver a variety of choices for all segments of the audience, including prime time drama series, television movies, theatrical films, specials and daytime dramas. Sony features path-breaking shows like CID, Crime Patrol, Adaalat and Bharat Ka Veer Putra Maharana Pratap, which are extremely popular. Sony MAX is India’s premium Hindi movies and special events channelthat telecasts ‘Sunday Housefull’, ‘Ab Tak Bachchan’, ‘Maha Movie’ IPL and Extraaa Innings. As a family comedy entertainment channel, SAB TV is a one of its kind Hindi general entertainment channel thatfocusing on entertaining, with a line-up of comedy programs. The channel airs a mix that includes Baalveer, Taarak Mehta KaOoltahChasmah, ChidiyaGhar, FIR the latest inclusion: Peterson Hill and Yam Hai Hum!
With this move, YuppTV’s offering has become stronger inthe Singapore and Malaysia region.As one of the largest internet TV providers of South Asian Content, YuppTVdelivers200+ Indian TV channels worldwide in 12 Indian languages, as Live TV, and 10 days of revolutionary Catch-up TV, along with unlimited Movies from various production houses.Languages in Singapore and Malaysiaregioninclude Hindi, Bengali, Punjabi, Marathi, Telugu, Malayalam, Tamil, Gujarati and Kannada.
“Meeting the high demand for Indian television offerings, we are pleased to take three of India’s most popular channels to the TV viewers in Singapore and Malaysia. We are confident that the Indian Diaspora will be delighted to watch their favourite shows on Sony Entertainment Television, Sony Max and Sony SAB. The Premium content that YuppTV is offering to the viewers across the world continues to grow and expand its scope as we add leading channels to our catalogue. This launch we trust will be the source of much pleasure to viewers across Singapore and Malaysia,” said Mr. Uday Reddy, CEO of YuppTV.
Mr.Neeraj Arora, EVP and International Head, MSM Asia Ltd,said, “With an aim to offer the finest entertainment to viewers in markets across the world, we are excited toextend our partnership withYuppTV to offer SET, Sony Max and Sony SABto subscribers in Singapore and Malaysia. We trust that viewers of South Asian content will enjoy the channels’ wide variety of offerings, innovative programs and light-hearted content dedicated to promoting an enjoyable ‘family-viewing’ experience.”