National, February, 2015: Za, the International Skin Expert from the House of Shiseido has launched ‘Za Love your Skin’, a unique in-store activation to be held in Mumbai, Delhi NCR and Bangalore. This consumer outreach program by Za is scheduled between 1st -28thFebruary, 2015at all Shoppers Stop, newU, Health & Glow, HyperCITYand Central Stores where Za is available.
Through ‘ZaLove your Skin’, Indian consumers will learn the art of pampering their skin from Za’s expert Beauty Advisors, who will provide personalized one-on-one skin consultations with Za’s Moisture Checker device. The consumers will learn about their skin’s moisture levels which will help them identify right skincare regime for a flawless skin this Valentine’s season. All consulted customers will get a complimentary ‘Za Love Charm’ribbon band as a token of Love from Za. In addition to the physical stores, this month-long campaign will also be brought alive digitally on the brand’s social media platforms including Facebook, Twitter and Instagram.
Commenting on this initiative, Mr. Salman Bukhari, Marketing Director, Shiseido India Pvt. Ltd. said, “It has been our constant endeavor to create new and innovative ways to reach out to the Za Woman. February is the month of love, and through‘Za Love Your Skin’, we aim to create new experiences while making women fall in love with their skin through Za’s skin expertise.”