A financial services company, Zerodha ( www.zerodha.com) offers a wide variety of services such as equity investments, currency and commodity trading, and retail and investment broking. Zerodha is a member of NSE, BSE, MCX, MCX-SX as well as an official member of NSE’s consultative committee for growing business. The company’s claim to fame is largely due to its pioneering ‘discount broking’ model, which is the first discount brokerage platform to be launched in India.
Within a short span of time, Zerodha’s new discount brokerage trading platform has become widely popular, as customers are not required to pay any brokerage on trades and transactions. In place of broking charges, customers just have to pay a nominal fee of a maximum of Rs 20. Irrespective of the large volumes of trades and transactions, the fee remains to be Rs 20, which is an innovative concept hugely appreciated by customers. One can get an idea about the popularity of Zerodha by looking at its client base, which exceeds 1,20,000 users and generates revenue of about Rs 10,000 crore every day. The company generates around 4% of the retail trade volumes on BSE and NSE.
Zerodha’s phenomenal success can be attributed to its founder and CEO Nithin Kamath, an astute businessman who is passionate about stocks trading and took up this career when he was just seventeen years of age. Kamath has said that stock trading is the only thing he is good at. With 20 years of experience in this field, he understood the needs of customers, eventually leading up to the ideation and launch of Zerodha discount broking platform in India. Kamath’s pioneering work has received appreciation from various industry leaders and experts.
Zerodha’s discount broking product is called Kite, which is available on both web and mobile platforms. Kite comes with streaming market data, advanced charts, an elegant UI, and many other useful features that make trading a hassle-free and profitable affair. The company also offers other products such as:
Kite Connect APIs
A complete trade and reporting console and dashboard called Q
A personal trading journal called Quant
A Mutual Funds investment platform
A real-time trade updates platform called Open Trade
A desktop trading application called Pi
Zerodha recently won the Bootstrap Champ award (ET Startup Awards 2016). The eminent judges said that the decision was quite easy for them because Zerodha has been profitable since inception and continuously revving up its revenue and profits as well as expanding its product and service offerings. The company was also a winner of the BSE/D&B ‘Emerging brokerage’ award in 2014 and 2015.