The surge in devices capable of supporting digital media along with increasing internet access speed has provided consumers with an option to access the media content of their choice, be it information or entertainment. Take the example of the COVID lockdown which created a drastic shift of users from offline to online content due to various precautionary reasons.
Stroll into any foundation today, and it’s practically sure that you will see a lot of individuals taking a glance at their smartphones. This has led to an easy access to the content personalized as per one’s choice and interest. The expansion in smartphone utilization is straightforwardly impacting consumer content consumption habits as people spend about 8.8 hours a day on their smartphones. These factors have given a major boost to various digital content generation platforms.
Here are 5 digital content companies which are headed towards growth in 2021
Awaaz.com is India’s one of the largest platforms with a great range of spoken word content. The content ranges from English to various other vernacular languages as well. The platform offers a diverse variety of podcasts, stories, audios, and more. It is a highly engaging platform that is gaining the ears of the audience in recent times with a range of topics like current affairs, meditation, health, inspirational, and devotional.
DB Digital is a digital product startup offering the best news products. It includes Divya Bhaskar, Divya Marathi, and Dainik Bhaskar. DB Digital provides people high-quality vernacular content delivered to them daily in an easy to consume way, personalized for their specific needs. The startup ensures that the content is completely authentic and valuable. Its core product offerings keep their users updated with the latest breaking news, analysis on political news, sports news, business news, entertainment news, and technology news.
Developed by Mohalla Tech Pvt Ltd, Share chat is an Indian social networking service. It offers content consumption and sharing platform only in Indian vernacular languages to cater to over 1.17 billion digital users of India. With a plethora of content like romantic posts, jokes, fashion tips, and the latest news, the website is appealing and user friendly. It is a one-stop platform for all vernacular language lovers.
Inshorts is a news application that chooses the most recent and best news from numerous national and global sources and sums up them to introduce in a short and fresh 60 words or less configuration, customized for you, in both, English or Hindi. Regardless of whether it’s the most recent government approaches or purges in Bollywood, Inshorts gets them secured and conveyed too quickly. This is a go-to platform for on the go, crisp and catchy content.
Lokal – India needs to be informed in the right way and Lokal is a one-stop platform for life services and hyperlocal news interaction. Lokal carries news content from over 20 districts in the above region including Kurnool, Visakhapatnam, East Godavari, Chittoor, Mahabubabad, Khammam, and Warangal. The app aims to bring local news, classifieds to 900 million Indians in their regional languages. Lokal is also building a network of stringers and freelance reporters who produce original reporting around the issues and current affairs of local towns and cities.