An email campaign is a sequence of marketing efforts that communicates to multiple recipients at once. Email promotions are designed to reach customers at the best time and provide valuable content and relevant offers. Using email promotions allows you to build deeper and more trusting relationships with your customers.
SandPools Marketers share versatile content ideas to promote your email. Check it out to learn more about what email promotions can do for your business.
Types of email campaigns
- How to design an email campaign
- Creating a successful email campaign
- How to send email promotions with sandpools
- How to measure the effectiveness of email promotion
- Email promotion tips and best practices
- When is the best time to send an email campaign?
- The best time to send email promotions depends on the subject of the message, the lifestyle and habits of the visitor and the day of the week.
Generally, Tuesdays, Wednesdays and Thursdays are the best days because Monday is the busiest day of the week and on Fridays people don’t leave anything for the next week and try to put up with their weekly chores. Saturdays and Sundays are often family days, so people spend most of their weekends in comfort and not reading emails. Check out our blog to learn more about the best times to send email promotions.
The best time is:
Many people have a habit of checking the phone in bed around 6am;
Around 10 a.m. because people also check their emails at the beginning of the working day;
People have lunch or coffee breaks around 2 p.m.
Eight to midnight because people are usually free during these hours and many of them have a habit of reading emails before going to bed.
However, in most cases it is much easier to identify the worst time to send email promotions: it is difficult to read emails at night when people are away from work and traveling at night, because they are at risk of waking up. You’ll want to avoid this hour well.
A / B testing is required to realize the maximum time for sending emails to your business area. The A / B test measures the success of email promotion by opening rate and click-through rate.
When you find the best time to send email promotions to your business, you can effectively schedule your promotions with SandPools.
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Types of email campaigns
- Welcome email
- Announcement email
- Testimonial Request Email
- Holiday email
- Invitation Email
- Seasonal emails
- Inactive emails
- Abandoned shopping cart email
- Cross sales email
- Upselling emails
There are many types of email campaigns, so you need to choose a style that will help you achieve your goals.
- Welcome email. A welcome email is sent when a user subscribes to your mailing list. Ask clients to set their preferences regarding email frequency and the content they are about to receive. Welcome email
- Announcement email. These are sent for an upcoming holiday, event, a new product or feature release, etc. The purpose is to keep customers interested, to encourage them to buy or visit.
- Testimonial Request Email. This email promotion has been sent to clients to respond by commenting, reviewing or completing a survey to improve the service.
- Holiday email. This kind of email campaign involves people with holiday discounts before Halloween, Black Friday, Cyber Monday, Christmas, New Year and other holidays. It builds confidence and strengthens the positive emotions associated with your brand. Holiday email
- Invitation Email. This email promotion invites customers to visit an online webinar, a party, a conference, etc.
- Seasonal emails. Intended to send relevant seasonal offers, such as umbrellas in the autumn summer, or sunglasses in the summer, for example.
- Inactive emails. Emails have been sent to inactive clients who have lost interest or forgotten about your company. Don’t just say goodbye to them, try reactivating and remind them how much you can share.
- Abandoned shopping cart email. Sometimes customers leave items in the shopping cart for no reason. An abandoned cart email suggests that customers return to their car and be motivated to complete their purchase.
- Cross sales email. This type of email promotes products related to the campaign. If your client buys a smartphone, cross-selling is great for a phone.
- Upselling emails. It describes and delivers more advanced, upgraded and expensive products before being considered or purchased by the customer
- The most comprehensive email promotion. Newsletters provide valuable and promotional information to customers. If performed well, newsletters help brands build trusting and loyal relationships with people.