The internet is a huge mine filled with all kinds of data, and fishing out exactly what we want can sometimes prove to be a really daunting task. Thanks to Artificial Intelligence, finding relevant information online has become that much simpler. AI technology has the ability to read and understand various types of data and then also make practically use of it. People can now make online searches that are triggered not just by search queries, but also by their previous behaviour and interactions online.
This kind of technology is a great help to the ecommerce sector. There has been a monumental growth of artificial intelligence in ecommerce services with numerous benefits of artificial intelligence.Here are seven real life applications of AI.
- Customized searches:
With the e-commerce market being on a steady rise and more and more retailers joining the virtual world, online shoppers often get overwhelmed with the sheer number of products to choose from. Artificial intelligence for ecommerce platforms greatly helps with keeping things relevant for customers. Based on their online behaviour, AI provides customers with the products they are most likely to buy and also helps ecommerce brands target their audience with greater precision.
For ecommerce retailers, it is extremely important to engage the attention of website visitors and a great way to do this is through chatbots. Chatbots are the future of Artificial Intelligence for ecommerce. They are easy to interact with and can be of huge help when it comes to providing users with simple information such as product availability, prices, user manuals, etc. They can also be used for lead generation and preliminary customer care, which can save businesses huge amounts of money that is spent in managing customer calls.
- Predictive Analytics-
Accurate prediction of customers’ wants, needs and behaviour is hugely beneficial when it comes to e-commerce. Another role of Artificial intelligence for ecommerce is through predictive analytics. It collects and understands customer behaviour- what kind of products they need at what times, what kind of ad creatives get the most CTR, how much money they are willing to pay for your products and a lot more. The gathered data is then used to predict how they are likely to behave in the future so you may be prepared in advance. Anticipating your customers’ needs beforehand help you make a better sale, cut costs on storage of unnecessary products and decide your prices to the maximum benefit.
- Personalized voice searches with smart devices:
Virtual Assistants like Amazon’s Alexa and Echo are great examples of how to use artificial intelligence in day-to-day life. These devices have now made it possible for people to make online purchases, while e-commerce retailers can build Alexa-skills for their virtual shops to become accessible to their customers through smart speakers. This brings a whole new level of ease to customers while shopping online, and helps retailers reach their most relevant customers.
- Visual search through image recognition:
We’ve all been there- casually going through our social media feed when we across a picture of someone wearing this really cute dress that we’d totally love to buy for ourselves. Except we don’t know how to get it! AI is here to your rescue. Image recognition technologies are a great application of artificial intelligence for ecommerce. AI technology makes it possible for shoppers to upload an image of a product and find instantresults. This helps reduce search time significantly for customers which helps generate more business for retailers.
- Personalized local experience:
Oftentimes when travelling to new locations, customers may be overwhelmed with too much information with regard to local hotels, eateries, attractions, etc. AI powered ecommerce gives local recommendations that provide an excellent solution to this problem. They present users with customized local recommendations that suit their needs and tastes and speeds up the decision making process. This is a great way for e-commerce websites that assist online customers with their offline requirements such as hotel bookings, cruises and other recreational activities.
- Shopping Assistants:
One of the greatest pleasures of shopping in a real life store is the human assistance that the store provides. A salesperson who knows which products are available in the store will match your preferences and also helps with the decision making process. Now imagine getting all this help while you’re shopping online. AI powered shopping assistants do exactly that. E-commerce websites provide their customers with these nifty shopping assistants to make online shopping more personalized and give it the human touch.
The impact of AI in ecommerce is set to grow at a mammoth pace. The real-life applications are increasing with a rate that soon we’ll all live and breathe AI in our daily lives without even realising it. Just like phones, computers, and internet, AI too is now indispensable.