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A level playing field for Women: Platforms that empowered working women in 2020 with their journey back into the workforce

Pandemic has been challenging for many working women, who had taken a sabbatical from their professions due to varied personal reasons and added responsibilities.

With work-from-home significantly being accepted by organizations in the wake of Covid-19, organizations are opened to many new roles targeting women looking for a second shot in the professional world.

Flexible options of working from home have opened open new opportunities for the many who wish to continue a career; despite personal commitments. The current situation has strengthened beliefs for many organizations that flexible work options could operate at scale. Hence here are Top 5 platforms that empowered working women in 2020 with their journey back into the workforce- 

  1. Jobsforher- JobsForHer is a platform that enables women to accelerate their careers by connecting them to jobs, community, mentoring, reskilling, inspiration and networking opportunities. JobsForHer’s vision is to reverse the female brain drain from within the Indian workforce. Gender diversity has become a key priority for organisations, and WFH is just a step in the right direction that can encourage more women participation in the workplace. In this tandem, JobsForHer platform saw an increase in the demand for WFH roles even in top companies. In the year 2020, the platform saw an increase of 22% in WFH job opportunities exclusively for women professionals. JobsForHer expanded its commitment to accelerate women’s careers in India by enabling women to start, restart and rise in their careers. From women who have never worked before but bring a world of experience to the table from their life experiences, women who took a break to look after their families, to women who are driven, ambitious and focused on rising in their careers. JobsForHer is the only platform in India that is committed to their professional success, no matter their life stage.

  1. Momspresso- claims to be India’s largest user generated content sharing platform for women that allows them to create content, and express their ideas to like-minded women in 10 different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi, and Kannada. Founded in 2010, this Gurugram-based platform is a type of blogspace, where mothers can post their experiences and tips for others. It also allows mothers to ask questions and seek answers to their queries. The brand has extended its commitment to further empowering moms financially, with the introduction of its micro-influencer platform called MyMoney. The launch of this unique feature underlines Momspresso’s commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.

  1. OTIPY- the social commerce venture of farm-to-retail agritech startup Crofarm works closely with women reseller partners to fulfill the demand of end consumers and facilitates doorstep delivery of fresh produce. The company is working with over 500 partner resellers, mainly women across Delhi-NCR and is already serving over 50,000 consumers. Founded in 2016, by Varun Khurana and Prashant Jain, OTIPY, focuses on on-demand harvesting according to predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution and delivery.

  1. Qween- empowers women empowers women by providing work from home jobs and business. QWEEN is the brainchild of three super busy, and supercharged mothers, who , after motherhood, bounced back into their careers with more vigor and passion than ever before. What struck them hard was the fact that though they were able to make the transitions smoothly, there were (and still are) thousands of women who do not get a platform where they can explore the possibilities.It enables women to restart their careers by connecting them to mentors, peers and flexible opportunities by networking, upskilling and helping them become a happier and financially independent person.

  1. is the company that stands for innovation, optimism, and above all for WOMEN. It has come up with a comprehensive platform devoted exclusively for women to serious, legitimate ways to make money from home. Females who are passionate about work get access to career resources, information and community sharing here. It helps women attain career success on their own terms. The platform has been working on making women from all nooks and corners of the country independent and empowered. And they also focus on jobs for women nationally and internationally as well empowering women from the remote areas of the country

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