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Aegon Life Insurance launches #TensionSeAzaadi Campaign

Mumbai, 14th August 2020: Aegon Life Insurance, pioneer of digital insurance in India, today announced the launch of its #TensionSeAzaadi Independence Day special campaign. Created by Brandmovers, the campaign expresses varied emotions of freedom embraced by the people in modern-day in the current uncertain times. The campaign reflects the brand’s essence to provide a tension-free future with effective insurance solutions.

Speaking on the launch of the campaign, Mr. Harish Kurudi, Vice President and Head – Products & Marketing, Aegon Life Insurance shares, “Independence in current times has a whole different meaning than what it was years ago, and it keeps evolving with changing times. While there are many ways to achieve freedom, the current unforeseen COVID19 pandemic has urged people to sit back and think about security for themselves and their loved ones. Protection through life insurance is one way of securing family finances and ensuring tension-free life, thus obtaining #TensionSeAzaadi”.

He further added, “Aegon Life has always designed product solutions as per the customer needs and as the situation demands. Our industry-first “Life Insurance with COVID-19 Hospital Cover’ policy on Flipkart app provides a life cover of up to Rs. 50 lakhs and hospitalization cover of Rs.5 lakhs on a positive diagnosis of Covid-19. The policy is designed to provide maximum benefits to the insured.”

The film showcases a juxtaposition of the meaning of ‘Azaadi’ during the time of COVID-19. It is a light take on some of the less serious but essential things that constitute a safe and financially secure future. The film pits various wants and needs against each other and ends with a note that these wants, and needs may never cease, but the idea of a better, safer future is a genuine need.

Sharing more light on the campaign, Mr. Suvajyoti Ghosh, Founder and Chief Creative Officer, Brandmovers said “Aegon Life’s Life Insurance with COVID-19 Hospital Cover helps a lot of us, and we decided to highlight that in a way that doesn’t make anyone step out of their safe zone. Of course, there is always a risk of putting out a message conveyed through non-actors, but we believe that the insight will hit the right chords. Especially in times when everyone is looking for safety and the freedom to resume their lives.”

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