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Affiliate sites driving close to 20% online traffic

The trend of affiliate marketing is gradually gaining popularity. Being a price sensitive nation, India has a huge fascination with discounts. Taking this forward cashback and coupon sites are trying to gain a foothold in the country, With an aim to the consumer save maximum money and provide them with a great shopping experience Gopaisa helps consumers find the best deals, saved their money and drove traffic to the merchants.

How affiliate model works with the big e-commerce stores

Inspired by UK based Quidco’s business model, cash back concept catching up with Indian consumers . Within 48 hours  for GoPaisa customers, the cashback amount is added to their account. But, it remains ‘Pending’ till the retailer has paid Gopaisa. It then takes 30-90 days to change the status to ‘Confirmed’. The customer can request payment and then the cashback site can transfer the amount to the bank account for free. Apart from this the user can avail the cashback amount for mobile recharge or shopping vouchers from big e-commerce players such as Amazon, Flipkart , myntra jabong and the other 300+ retailers the affiliate site has tied up with.

“In all, it was a win-win situation for both the site and the tie-up partners. We are the only cashback site which provides instant update for almost 80 per cent of our retailers, while others take anywhere between 8-10 hours to 2-3 days”. Aman Jain, Founder GoPaisa.

Growth in online shopping in India is on a tear and couponing sites are riding on the wave, to sustain the customers is a big challenge. Running regular contests and giveaways is a strategy to retain customers by affiliates.

Cashback as a concept is widely understood, but making constomers understand the concept and more importantly making them believe that such product exist is difficult. But the huge fascination for bargains and being a price sensitive nation, affiliates have a long way .

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