Creates awareness around the importance of right nutrition to support physical health and fitness among youth
Hisar: In its endeavor towards supporting young talent and emphasis on putting health first, Amway India one of the country’s leading FMCG direct selling companies, organized the Amway Nutrilite Golf Tour – the premier series of golf tournaments for layers under 25 years of age. Amway has partnered with K&A Golf | Golfing Icons for them to organize the golf tour, and to showcase our continued commitment in the health and nutrition domain. Aligned with the Government of India’s ‘Khelo India’ initiative, Amway aims to build a healthier nation by supporting sports development in India while emphasizing on sports and fitness for youth coupled with the right nutrition. This partnership will be instrumental in strengthening the brand’s continued leadership in the health and nutrition domain, targeting women and youth in India.
Commenting on the association, Anshu Budhraja, CEO Amway India, said, “Today the importance of sports and nutrition have become invaluable in one’s life. Nutrition is key to an athlete’s success; it is the fuel that enables one to perform and give their best. Both Amway and Nutrilite are brands that are synonymous with good health and fitness. We believe that a fit and healthy individual leads to an equally healthy society and strong nation. The tour will provide the young players with a platform to showcase their talent and learn the importance of proper nutrition. Partnering with K&A Golf has brought us closer to the youth of India who is into fitness, health, wellness & nutrition. With this partnership, we want everyone to focus on a holistic approach to wellness through the Nutrilite® philosophy – EARN i.e., Adequate Exercise, Positive Attitude, Adequate Rest and Well-Balanced Diet & Nutrition enabling better health. Our aim is to provide the young aspiring players with a platform to experience the best training and compete at the highest level while supporting them through our top-quality products like Nutrilite All-Plant Protein Powder, Chyawanprash by Nutrilite and a combination of other supplements, which will enable them to be successful players and support their nutrition & immunity building requirements. We are ecstatic to have joined these young golfers in their journey and to be able to support them in line with our philosophy of helping people live better, healthier lives.”
Furthermore, Karan Bindra, Director, K&A Golf, said, “We are delighted to partner with Amway to bring the Amway Nutrilite Golf Tour to the country’s future champions. The Tour aims at providing juniors with a platform to compete and excel to further their golfing talent. Apart from achieving excellence in these tournaments, the Tour will provide juniors an opportunity to train and play overseas. Associations with multiple such tournaments and Academies are being sought. Fitness and Nutrition are an integral part of an athlete’s development, and for the upcoming golfers, this is no different. Juniors will see the long-term benefits of inculcating a strong Fitness and Nutrition program into their routines. We look forward to supporting junior golfers in their pursuit of excellence.”
During the tour, the budding golf champions will experience a top-class tournament and the deserving winner’s will be supported with a training scholarship in Dubai. The Amway Nutrilite Golf Tour is uniquely designed to maintain an Order of Merit in various age groups and then rewards the winners with scholarships. This year, the winners shall be sent to the world-renowned Claude Harmon 3 Performance Institute, Dubai for further training to hone their skills. The tournament will also provide young girls with an opportunity to receive professional training for the sport along with being educated on the importance of correct nutrition required to stay fit and healthy.
The Tour conducts its tournaments on top golf courses of the country like DLF Golf & Country Club, ITC Classic Golf course, Jaypee Greens Golf Club amongst others. Tournaments based on the Parent-Child format are also held under the tour, extending health, sports, and fitness to the entire family. Furthermore, the tour will also conduct qualifier tournaments where the winners will get a spot to participate in the FCG Callaway World Championship to be held in the US in July 2022. This is the most prestigious golf tournament for junior golfers around the world. The Tour is also in the process of conducting events where the participants get World Amateur Ranking Points (WAGR) which gets them a universal ranking valid throughout the world.
As a global leader in the nutrition segment, Amway continues to solidify its leadership in the health, nutrition, and immunity domain by supporting the right platforms. Nutrilite, Amway India’s flagship brand, is also the world’s No 1 selling vitamins and dietary supplements brand backed by a successful legacy of over 80 years of pioneering and perfecting the plant-based approach to supplementation.