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Anandam – First of its kind Fete for Senior Citizens


Bengaluru, November 22, 2014: Fortis Hospitals, in association with Suchetadhama and Silver Talkies is organizing first of its kind fete, Anandam, with a special focus on elders that features some stalls run by senior entrepreneurs. This initiative is in an effort to provide a special day dedicated to the senior citizens to make them feel privileged. The day will be geared towards helping seniors get more informed and empowered.

“Taking forward its commitment to medical care with a human touch, especially for special groups such as the senior citizens, Fortis Hospitals, Bangalore launched a unique initiative called SENIORSFIRST a year ago, for the benefit of the aged. This programmed gives a host of privileges to senior citizens in the hospital.  We have extended our invite to Anandam to all our Seniorsfirst members who will have a chance to reach out to the elderly to let them know how incredibly special they are.” says Mr. Karthik Rajagopal Regional Director- South at Fortis Healthcare.

The event will have stalls that are run by senior entrepreneurs (60+), displaying their creations that range from homemade pickles to herbal oils, fused glass to Bonsai art, hand painted fabric to lovingly woven knits.

“Anandam will also be a day of building awareness about services available for our senior citizens.  It will be a day of empowering them with information and the range of resources available to enrich the quality of their life in their senior years. More than ever, it is simply a day for the younger generation to give back to their elders and to spend a day of celebration, love and togetherness with them. Anandam means bliss and that is exactly what we are striving to achieve, a day of joy and bliss for our elders.” says the organisers from Silver Talkies & Suchetadhama.

Anandam is a fete that also highlights facilities for the elderly such as assistive devices, financial packages and home nursing solutions, as well as retirement home options. The first event of its kind to combine empowerment, information and entertainment, all in one, Anandam will also give the entire family a great day out with a special corner for kids, retro music, a cartoonist, dance, raffles and loads of other entertainment.

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