You’ve discovered the colorful, multi-faceted world of marketing that QR codes can open up for you. You’re dying to try it out, you’re raring to go! You want to get the code placed and take a look at the numbers they bring in.
But have you followed all the requisite steps before printing the QR code that will guarantee you an optimal experience and the best results?
Without further ado, here’s a checklist of ‘things to do’ to bear in mind before you get down to the actual printing of your QR code.
Step 1: Zero In On Your Goal for Your QR Code
As with most journeys in life, your journey with your QR code is best begun with a clear objective in mind. Because your end objective will go on to determine the medium, content, and placement of your QR code.
The requirement for this approach is further strengthened by the fact that QR codes can be put to a multitude of uses, ranging from sending a simple text message to playing an MP3 file, making clarity a necessity.
Step 2: Begin with Execution / Build Your QR Code
When building your QR code, it’s useful to begin with the action the QR code would trigger when scanned.
To maximize the utility of your QR code, a dynamic QR code can work wonders. A full-fledged marketing campaign has many moving parts – including campaigns themselves. The link encoded into a dynamic QR code can be altered without making any changes to the QR code itself. This allows you to change or rotate your marketing campaigns infinitely without any requirement for reprinting whatsoever.
Step 3: Time to Add Some Context / Designing Your QR Code
A plain-vanilla black-and-white QR code hardly cuts it anymore. Consumers expect well-designed products offering sufficient context. To meet this need, customer QR code generators can be easily employed.
Using these, change the color scheme of your QR code to match its background or your brand colors easily. While the former enhances its aesthetic appeal, the latter improves its identifiability, increases brand recall and generates trust. In fact, you can even add your logo to your QR code.
Also, look at achieving at least a 40% contrast with the background for the code to be effective.
Finally, when it comes to design, white space is your friend. Allow for some breathing space around your QR code and avoid multiple QR codes in a single location.
Step 4: Consider Formats While Downloading Your QR Code
Each available format serves a different function. A rule of thumb here is: you do not what the final product to be blurred. To achieve this, especially if you’re enlarging the QR code for a hoarding or standee, download your QR code in a scalable format like .svg, .pdf or .eps.
Step 5: Choose the Printing Material with Care
Glossy or reflective printing material makes QR code scanning difficult while rugged surfaces can distort the code. Avoiding these common pitfalls will prove crucial for the success of your QR code campaign.
In Closing: Next Steps
The next and final steps before you deploy your QR code are its printing and placement.
Once you’ve printed your QR code, ensure it is placed at the audience’s eye-level and also at a distance that doesn’t increase the scan time by too much.
And now you’re all caught up! Here’s wishing ‘Up, up, and away’ to your QR code campaign!