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BRICS covers the great commerce leap of the decade- e-commerce

Organised the e-Commerce Conclave 2014 at the India International Centre, Delhi


b4b82dcaf5bca63ea40ec2fdf405f130New Delhi, November 20, 2014: Justifying its cause, BRICS Chamber of Commerce & Industry organised an ‘e-Commerce Conclave 2014’ which was held on 19 November 2014 at The Indian International Center, New Delhi. The conclave focused on the most relevant topic of the decade, e-Commerce which has not only taken over markets but has also provided a wide platter of convenience filled buying experience to the consumers.

The gathering included eminent personalities of the industry who shared an intelligent flow of ideas regarding the subject of e-commerce at the BRICS Conclave. Mr. Ravi Shankar Prasad, Hon’ble Minister of IT and Telecommunications glorified the event with his presence as Chief Guest of the evening.

Mr. Ravi Shankar Prasad laid emphasis on the contexts of technology and commerce as a collective. He highlighted the Indian horizon of commerce by reflecting the magnitude of potential that the Indian entrepreneurs hold.  He shared some brief and interesting anecdotes weighing on the passion and enthusiasm which young India holds for e-commerce.

The key note address was followed by three different panel discussions concerning topics such as Technology: Innovative ideas and Road Maps in the e-Commerce industry, Payments and Securities issues, fund raising and investor’s role in e-commerce. The panel members included names like Mr. Vikram Chopra, Co-Founder and CEO,; Mr. Atul Gupta, Partner, KPMG; Mr. Kashinath Hariharan, Joint General Manager, ICICI Bank and Mr. Rajiv Mathur, Chairman, MobiMedia Technologies Ltd.

“Effective communication and consumer value is important for the sustainability of any e-commerce model.  The consumer value would automatically attach its customers. This eventually would act as a brand in itself and attract investors for fund raising. The vendors are the first partners who should be selected keeping in mind that they should be in-line with organizational goals like the company itself for long term association and sustainable growth”, said Mr. Vikram Chopra, Co-Founder and CEO,, one of the key panelists at the Conclave.

The conference ended with a vote of thanks by the Secretary General of BRICS Chamber of Commerce and Industry, Dr. B.B.L. Madhukar.

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