Canon India, one of the leaders in the imaging space, is committed to march on with its pursuit of strengthening the imaging culture in the country. As an outreach to nurture and enhance the passion for cinematography among aspiring film makers, the organization today announced its latest inititiative ‘Streaming Frames’. A unique series of extensive on shoot training by professional filmmakers and industry experts, Streaming Frames is a programme aimed at the selection and training of 100 aspiring film makers live on field projects, spread across India on professional cinematography workflows for WEB as a platform.
It will not only offer a mix of tips & tutorials and engagement opportunities with renowned cinematography mentors to the participants, but will also provide workshops and hands on training to showcase and learn film making skills. The project is intended to take these aspirants straight to the field for professional cinematography training by industry experts, helping them create powerful, story telling video contents and short films.
Highlights of the project will include five days of extensive on-shoot training by technology and industry experts, complete insights on film making process and content design for web, detailed technology insights from Cinema Cameras to Special Multi-Purpose Cameras, sessions on production and post-production and certification from Canon India on having completed the workshop. The series of workshops will take place across four cities – Meghalaya, Rajasthan, Gujarat/Karnataka and Andaman and Nicobar, wherein Canon will introduce and showcase wide variety of Cinema EOS and Multi Purpose Cameras and lenses like: Cinema EOS- C200, XC15, C300 MARK II, ME20FSH and Canon Cine Lenses.
Elaborating on the programme Mr. Kazutada Kobayashi, President and CEO, Canon India said, “Along with providing complete input to output imaging solutions,we take pride in nurturing the imaging culture as we continue to advance our innovations. We believe ‘videos’ today have become a powerful method of art and expression. From television commercials to web series and live social media stories, videos have become integral to our everyday lives. With our latest initiative ‘Streaming Frames’, the idea is to train participants on this medium and empower them to become ace professionals in the world of cinematography. This platform will open the doors of film making for learners, aspirants and enthusiasts, where they will be trained with the best in class equipment from Canon, under the mentorship of expert film makers. We have received an overwhelming response for this project and we are optimistic that this project will bring professional film makers to the field, who will earn laurels in the future.”
Sharing his thoughts, Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said, “Our latest endeavor ‘Streaming Frames’ is aimed at taking our Cinema segment across the length and breadth of the country precisely to train aspiring film makers in the art of professional film making for WEB as a platform. Each chapter of the project would take participants through a different city, enabling them to capture the breathtaking diversity of nature across different geographies. We believe this will inspire the participants to recognize the power of storytelling and will motivate them to deliver astounding outputs in the form of short films, that we will also be releasing towards the culmination of the project. Our first chapter for the project will be Meghalaya, a location full of stories for filmmakers for travelling films. Meghalaya as a location shall groom the film makers to have complete hands on field experience and understand the cinema EOS cameras and post production solution from shooting to the rendered output.”
The project trainings will travel in all zones of the country and will be directed and guided by Bedi brothers- Vijay Bedi and Ajay Bedi, who are brand ambassadors of Cinema EOS for Canon and highly respected film makers with three Green Oscars and several worldwide recognitions under Bedi Universal.
Further elaborating on their partnership with Canon, Bedi Brothers(Vijay Bedi & Ajay Bedi) said, “We are pleased to partner with Canon for this exclusive training session and reach out to the strongest storytelling regions of India to offer a 360 filmmaking experience on field. Our objective behind this training is to develop a platform where filmmakers where they can pick up all the necessary knowledge on professional cinema cameras, case studies and post-production to create high quality broadcast-ready content. Passing on this legacy, we are glad to demonstrate our expertise to the aspiring set of filmmakers in India.”
Streaming Frames is boarded along with leading cinematography/film making technology experts: Dell for Professional Precision 5530 Mobile workstations series which are ideal for handling complex 4K footages on field, Intel with their 8thGeneration Intel® Core ™ i7 processors,Adobe with their Creative Cloud Post Production Solutions, DCP Expeditions – Organizers of Streaming Frames and well networked across with photography & cinematography professionals and enthusiasts. The short films along with the BTS ( Behind the scenes) will be viral across all social media platforms – Canon and External both. All the participants and the alliances companies – Dell, Adobe, Intel, DCP Expeditions & Bedi Universal will also be promoting the content.