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Life of an Entrepreneur: Mistakes of a Start-up

Entrepreneurship. The word itself is enough to define the life of an MBA graduate who always wishes to have a second source of income. The great words of John DI lemme “Every failure is a stepping stone to success” I take this opportunity to share failure reasons in my struggle of 1st year of Entrepreneurship. Online marketing is an arena fiercely ... Read More »

How Social Media has helped experiential marketing?

Experiential marketing and social media are made for each other. No less than a marriage done in heaven. Experiential marketing was always present but with the assistance of technology, it has re-emerged as a backbone in branding. Mobile, social media has empowered consumer. When a new start up is formed then the tools of social media i.e. face book, twitter ... Read More »


The Australian Hotel and Accommodation Industry has today voiced its concern over the Australian Competition and Consumer Commission (ACCC) decision allowing the 100% acquisition of Wotif Holdings by rival Expedia. The AHA, the Accommodation Association of Australia (AAoA) and the Tourism Accommodation Association (TAA) have all raised concerns about the impact on the on the Australia Accommodation industry around opposing Expedia’s acquisition of Holdings ... Read More »

MARKETING – Shift from Firms to Customers

Marketing is shifting from mass communication to individual, one to one interaction with the integration of various digital technologies like SMAC. Also the marketing strategy is shifting from product push to customer pull strategy. Digital marketing is picking up fast and intense market research is being resorted to by companies on their products to understand customers’ preferences and sentiments before ... Read More »

Paytm introduces a new category of toys on its marketplace

New Delhi, October 1st, 2014: – Paytm, India’s largest mobile commerce platform, now announces the launch of Toys category on its marketplace. The category has an assortment of 5,000 plus SKUs of all leading brands like Funskool, Hasbro, Mattel etc., as well as Indian-make toys and Chinese imports. It has various other sub-categories under it like Toys and Games, Electronic and ... Read More »

PC Jewellers ties up with Flipkart

Takes jewellery shopping online Bangalore, September 29, 2014:Flipkart, India’s largest e-commerce marketplace has joined hands with PC Jeweller, one of the largest jewellery retailers in India to create a game-changing platform for online jewellery shopping. With the aim to revolutionize the trend of jewellery buying in India, this partnership will provide an online go-to platform for the shoppers. The focus ... Read More »


Ties up with Bharat BPO to enable customers book railway e-tickets from their mobile phone  September 29, 2014: Vodafone India, one of India’s leading telecommunications service providers and Bharat BPO, the official Rail Sampark partner of Indian Railways Catering and Tourism Corporation (IRCTC) today announced a strategic partnership to facilitate online booking of railway tickets through mobile phone with Vodafone M-Pesa as payment option.  Vodafone M-Pesa, a unique mobile ... Read More »

JBL Ropes in Arjun Kapoor & Parineeti Chopra as Brand Ambassadors

Launches a new high decibel marketing campaign ‘Just be Loud’ Mumbai, INDIA, 26th September 2014: HARMAN International, the premium audio and infotainment group and Sahil International* today announced the signing of Arjun Kapoor & Parineeti Chopra as ambassadors for the JBL home and multimedia range of products in India. The talented and dynamic duo will be seen endorsing a range of new JBL products ... Read More »

The Plaza, Pride of India, on sale now

Sahara’s hotel emerges favourite of the global super rich On sale now to raise money for Subrata Roy’s bail The iconic New York hotel The Plaza, owned by Subrata Roy, may have done proud to India’s hospitality industry as it has emerged as the second most preferred hotel for the super rich people, globally. But the hotel now faces the ... Read More »

Philips pledges support to the United Nations initiative Every Woman Every Child

    Philips to target sub-Saharan Africa and South East Asia where high maternal and infant mortality can be addressed through early diagnosis, proper nutrition, remote monitoring innovations and access to energy.      Philips commits to improve the lives of 100 million women and children by 2025.  Amsterdam, The Netherlands – Royal Philips (AEX: PHIA, NYSE: PHG), joins UN Secretary-General Ban Ki-Moon’s initiative Every Woman ... Read More »

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