New Delhi, August 29, 2016: Delhi-based Scale Ventures, announced Feroza Dalal as a Director and shareholder of InCraft Fashion Venture Pvt. Ltd. InCraft Fashion Venture Pvt. Ltd. is the parent company of the e-commerce portal Indian Artizans. Scale Ventures is a leading venture capital firm that invests primarily in early-in-revenue start ups and has invested in InCraft Fashion Venture Pvt. Ltd.
Feroza Dalal is a leading retail consultant who has spent fifteen successful years in retail operations and merchandising. Feroza Dalal will be instrumental in setting up brick and mortar multi designer stores for Indian Artizans. She has worked with the leading designers and brands like Tarun Tahiliani,Mango and Aza Fashions and has connected talent across the global fashion industry.
Talking about the association, Rahul Narvekar, Co-Founder and Director, Scale Ventures and Investor Director, InCraft Fashion Venture, said, “Indian Artizans was launched with an aim to provide a platform to the weavers to showcase their products globally. Brands like these should be encouraged as they are helping the Indian economy to excel. With Feroza’s guidance we can take our traditional weaves a notch higher globally by setting up concept stores all over the World”.
Talking about the association, Feroza Dalal, said, “I am very happy to come on board as one of the board members for Indian Artizans. This association gives me a great opportunity to enable the new as well as existing weavers and artists an opportunity to showcase their products to a wider audience”.
Indian Artizans was created with a vision to get Indians residing in India and abroad closer to the Indian art & craft traditions. They like to call themselves ‘craftoholics’ & are a team of entrepreneurs who have come together to showcase the historical, beautiful & the best quality handcrafted creations made by grassroot level artisans from across India and deliver them to a global audience.
Through their unique range of handcrafted products, they are retelling the incredible history behind these creations. They travel extensively all across the country to discover the best works of local/rural artisans. Each of their unique creations come straight from the artists who have dedicated their lives to these arts and speaks of the unique story behind the hands that have created them.
Their brand is also a platform for creative artisans and upcoming designers to launch their work. Their focus is primarily on showcasing & reviving creations made by traditional techniques that use hand-based processes and are unique and local in their appeal. Just like the culture of India, their product range is diverse. One can pick from an ambit of hand woven, painted, printed, brocaded, tie-and-dye, embellished, spun and embroidered creations. From gorgeous weaves and alluring arts to the finest fabrics and mesmerizing material, all their products reflect exceptional quality and impeccable craftsmanship that one will fall in love with.
Scale Ventures had recently acquired portfolio of Delhi-based Guerrilla Ventures founded by Dr. Ritesh Malik. Nilesh Rathi of Rathi Group of Companies and Rahul Narvekar, ex- CEO, IndianRoots, are founders at Scale Ventures. The fund is obtaining registration from SEBI under category 1 AIF for $16Mn (INR 100 Cr.) corpus. In last two years, Rathi Ventures has invested in a number of small businesses in Pune. Both the founders started the company with same mindset of not just funding the start-ups but giving the right kind of mentorship which is far more vital at an early stage of a start up. Rahul and Nilesh are both batch mates from IIM-Calcutta.