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Dos and Don’ts on Twitter for Senior Executives

What you post on Twitter can make or break your following. Whether you’re new to Twitter or have been tweeting for some time, here is a guide on how a senior executive must handle the social media pressure, specifically on Twitter. How can they present themselves as thought leaders? So let us jot down some of the objectives of the dos and don’ts on twitter

Objectives:

  • To become a thought leader share your knowledge and expertise on the brand and the sector
  • To influence users deep dive into the sector and the brand and build a strong relationship with them
  • You must support the brand on social media during the time of crisis

Some Important Tips

  • Be true to your Bio: Scripting a descriptive bio which suggests the core topics of your posts can help gather loyal followers.
  • Express your opinion: Be vocal about your opinion, depend very little on retweets (unless it is associated with your brand). Even while retweeting try to include your personal comment with the post
  • The more you tweet the faster you grow: More often you post relevant content more is your exposure on the platform
  • Spend time with your brand: Talk more about your brand, share more articles along with your opinions on the topic
  • Conversations help: Spark conversations by tagging other thought leaders in your domain, this will help expand reach and attract new followers
  • Quality content is key: Assure quality content, keep your Tweets informative and entertaining such that it stands out from the rest, and will tempt your followers to Retweet
  • Hashtags go a long way: Associate your retweets and opinions with the interests of your brand by injecting hashtags in your posts

What subjects to posts and how frequently

As an Industry expert and thought leader you would be expected to act as both a hub and a bridge influencer and should post at least 2 times in a week

·         As a Hub influencer your role would involve

·         Starting movements, creating hashtags and populating the trending board

·         Act as the centre of a conversational network

·         Tweet new information to a large network of followers

 

As a Bridge influencer your role would involve

·         Create virality by sharing relative content

·         Act as the connection between the primary source (the brand) and the followers

Examples of some posts

Who could you follow?

Other though leaders (including competitors) and other relevant accounts in the sector are an excellent source to attract enthusiastic followers and to gather news about industry as well as the regional market.

Who to engage with and how

Most influencers especially thought and knowledge leaders usually tend to concentrate on sharing content which would be beneficial to the brand and engaging to the followers

What kind of posts should you have:

  • Quote Tweets – Quoting and sharing tweets relevant to the brand by putting the author’s Twitter handle
  • Retweets – Retweets from influential personals, preferably with a comment
  • Experience Posts – Simple experience shares targeted towards highlighting the brand or its employees
  • Idea Posts – Sharing article with brief opinion/comments which centre around the brands objectives

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