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Eye to eye: How the luxury eyewear business is gaining ground in India

Dayal Opticals owner Navneet Kalra shares his views on how the demand for luxury eyewear in India is rising by leaps and bounds

When we talk about luxury, the centre stage is often taken by apparel, while the accessories are commonly perceived as offshoots. Unbeknownst to many, luxury accessories – primarily eyewear – fetch the highest revenues for several haute couture brands across the globe. India is no different, since the demand for luxury eyewear in the country is at an all-time rise.

Despite gaining prominence in the recent times, the trend started gaining ground several decades prior. Realizing the immense scope that lies in the business, several insightful businesses forayed into the luxury eyewear segment. One such business is Dayal Opticals, owned by prominent Indian businessman Navneet Kalra.

We recently got a chance to talk with Kalra and ask about his opinion on the luxury eyewear segment in India. According to Navneet Kalra, one of the primary reasons behind the rising popularity of luxury eyewear in the country is the pride that the customers feel upon being associated with a high-end brand.
“A popular opinion remains that luxury brands are not everyone’s piece of cake. But I beg to differ. Yes, there are a lot of customers in India who find it a tad difficult to afford an expensive suit or cardigan. But at the same time, owning a stylish piece of luxury eyewear can fill them with a great sense of pride. Luxury eyewear is not a mere accessory; it’s a statement piece,” says Navneet Kalra.

Kalra has been in the eyewear industry for decades. His business, Dayal Opticals was established by his father, Dayal Das Kalra, back in 1961. The business has grown to an enormous extent, especially under the aegis of Navneet Kalra, who expanded it to several new locations across Delhi NCR, along with roping in some of the most sought-after luxury eyewear brands across the world, including Cartier, Dior, Prada, Gucci, Rayban, Bvlgari and more.

Upon being asked about his views on the current state of luxury eyewear business in India, Navneet Kalra said, “Luxury eyewear business has been gaining ground in the country over the span of several decades, but the spurt of growth it has experienced in the recent years is remarkable. As more and more people become aware of the value associated with particular brands, there has been a shift in their purchasing patterns, which has been working wonders for the segment,”

He added, “The eyewear of today are not mere visual aids like they used be perceived about four decades earlier. In the modern context, they have grown to become a fashion statement that compliments the wearer’s personal style. It is because of this change in preference that the luxury eyewear segment holds a bright future in India.”

About Mahender Bansal

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