Fastrack releases an offbeat multimedia campaign #StartAnywhere in line with the recent launch announcement of Reflex 3.0, its latest smart band offering under fash-tech segment. The campaign video conceptualised by Lowe Lintas Bangalore builds interest for the new Fastrack Reflex 3.0 which is equipped with 10+ sport modes and a dual-tone band through which users can lift their fitness as well as style.
Film Link: https://youtu.be/7j6nIglsvtw
The campaign film shows how today’s youth aren’t held back by the lack of gym, equipment or fancy sports gear to begin their fitness journey; that they can #StartAnywhere. In doing so, it showcases the features of Reflex 3.0 in a quirky manner. Whether it be running a race in the parking lot or a dance party in the midst of traffic or even just lunging their way through a supermarket. #StartAnywhere captures how they are ready to take the leap and, in a real sense, become the Olympians of the street with Reflex 3.0 and its 10+ sport modes.