Breaking new barriers in fantasy sports
Fantasy sports have become a massive part of the sporting world nowadays. In midst of IPL 2021 season, fantasy sports enthusiasts shall be hooked onto their favorite apps once again. The promising part is that the number of women users on these apps have increased over time, especially with the number of women sports women joined hands with some of these fantasy gaming apps as their brand ambassadors.
Given below are women sportspersons who are brand ambassadors for certain fantasy sports apps:
· Smriti Mandhana, Indian cricket women cricketer – PlayerzPot, one of the leading online fantasy sports gaming platforms in India joined roped in Smriti Mandhana as the brand ambassador in September 2020. It was in June 2018 that the Board of Control for Cricket in India named Smriti as the Best Women’s International Cricketer.
PlayerzPot was co-founded by Yogesh Doiphode and Mitesh Gangar in 2015, and is a platform to play cricket, football, kabaddi, basketball and baseball.
· Harmanpreet Kaur, India women’s T20 team captain–Harmanpreet Kaur was signed brand ambassador of WTF Sports in August 2020. Harmanpreet concurred Arjuna Award for Cricket in the year 2017 by the Ministry of Youth Affairs and Sports.
WTF Sports is the fantasy sports gaming platform founded in July 2020 and the app features three major sports like fantasy cricket, fantasy football and fantasy basketball.
· Deja McClendon, Volleyball player – Deja McClendon, a former national champion partnered with She Plays as an athlete ambassador in March 2021.
She Plays is the first website/app exclusively offering fantasy sports for the US women’s leagues. The app was founded by three women, who are best friends and went to the same college and one of the reasons for founding the app was to end unequal sports coverage.
It is no doubt refreshing that increasingly we are getting to see more and more women representation in the sports sphere. On top of that, these fantasy gaming apps getting women sports persons as their brand ambassadors shall go a long way in inspiring young women to take an increased and active participation in various sports in our country.