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FGII goes the extra mile to highlight the role of extended family through the next phase of the social media campaign #CoverTheDistance

Mumbai, August 31, 2020: As the countrywide lockdown gave us ample time to rekindle our family relations, Future Generali India Insurance Company Limited (FGII), the general insurance arm of the joint venture between retail giant Future Group and global insurer Generali, released a film as a part of its digital campaign series #CoverTheDistance, celebrating the bond of love, care and support we enjoy with our family. Through this campaign, FGII encourages everyone to cover those who have covered the distance for you.

The digital film highlights the actual definition of an Indian family that does not restrict to our parents, spouse or our children but also our extended family who plays a vital role in our lives. FGII implores people to secure them with its unique offering of a health insurance plan that covers up to 15 family members – including covering relationships that are not typically covered in a health insurance cover such as siblings and grandparents.


Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance said, “Future Generali has been at the forefront of creating innovative products that are made specifically for the Indian family. In the Indian context, the family not just consists of spouses and children, but include parents, siblings, grandparents, in-laws & many other beautiful relationships. But surprisingly, health insurance products don’t allow these relationships to be covered under one policy. We felt that since Indians do not differentiate between family members, their health insurance shouldn’t either and that’s how this product was conceptualized. This campaign aims to celebrate extended family relationships, focuses on the importance of every member of the family and everything that they do for us. Now is time for us to cover the distance for them – by providing them adequate health insurance cover, especially in today’s unprecedented times.”

Amit Akali, Managing Partner & CCO, Creative Head, What’s Your Problem (WYP) Worldwide said, It’s amazing when a brand takes stock of what’s happening around them and creates a product that solves a problem for people. So, at a time when our extended families have come together to support us, here’s an insurance product that goes beyond the people you can normally insure and allows us to protect an extended family too. Since the product was so powerful, we wanted to keep the creative simple – one that could be shot during the lockdown too. We simply brought alive memories of an extended family supporting our Protagonist, with the product now allowing him to support them.

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