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Foodism plans to onboard 60% of home chefs by 2022; the brand will be running a series of digital campaigns to allure the home chef community and help them reach new heights in the food sector

  • The brand has partnered with Nestle Milkmaid, White Rhino Beer Company and Ace Photography to encourage food-loving bloggers, influencers and home chefs

  • Foodism is organising a series of digital campaigns: Instagram Live Session on 15th August, World Photography Day on 19th August and Brand tie-up on 22nd August

  • Breaking all boundaries and age barriers, the brand is targeting food enthusiasts and offering a platform to become entrepreneurs

National, August 20th, 2021: Tapping into both urban and rural Indian food ecosystem, an Ahmedabad-based food-tech startup, Foodism, is planning to onboard up to 60% of home chefs by 2022. The brand will be organising a series of digital campaigns to grab the attention of home chefs, culinary experts and students.

It is important to mention here that the home chefs have garnered immense traction during the COVID-19 phase. In fact, the unorganised Indian food industry which comprises 65% of the market has significantly benefited from the tremendous growth of home chefs and the cloud kitchen segment. On top of that, people today have become more conscious and concerned about their dietary intake and hygiene, so most Gen Z and the millennial crowd are inclined towards food made by home chefs rather than conventional restaurants.

At this juncture when home chefs are highly in demand, Foodism endeavours to unlock extraordinary growth opportunities for this segment, thus helping home chefs grow and excel in the overall food ecosystem. To achieve this goal, the brand has recently partnered with Nestle Milkmaid, White Rhino Beer Company and Ace Photography. It is also now planning to host numerous digital campaigns including Independence Day- tricolour inspired dishes, social media contest on World Photography Day- food platings with best visuals and a tie-up contest. These campaigns will witness the presence of Instagram influencers during live sessions and the winners will be showered with unique and enthralling surprise gifts.

Mr Vyom Shah, Founder and CEO of Foodism, said, “The Indian food tech industry is booming right now and home chefs, food-centric startups, cloud kitchens and delivery partners are at the forefront of this revolutionary growth. The best part is that most of these home chefs are women. In fact, the 40:60 ratio of male and female home chefs clearly indicates that ladies are ruling new India. We, at Foodism, are also working vigorously to assist home chefs to transform into empowered entrepreneurs of this new-age India. Our aim is to inspire like-minded food lovers and food enthusiasts to share food recipes, secret or ancestral food masala, or food-related interesting stories through one common platform.”

He further added, “Expanding our base, we are now gearing up to extend our portfolio by tapping into the larger section of the modern-age home chef community. To do this, we are conducting a series of digital campaigns through which home chefs and other budding cooks can showcase their talents while also garnering traction and earring rewards. We already have over 20,000 active users on our official website. We are also gradually diverting all our traffic towards the Foodism app.”

In the last two years, Foodism has partnered with various brands such as The Grand Bhagwati, Mason & Co, Masala Tokri, Sepoy & Co and Naka Foods.

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