Breaking News

GOLD RUSH FOR JOHNNIE WALKER AT INTERNATIONAL SPIRITS CHALLENGE

Anniversary celebrations continue for Johnnie Walker as all variants entered strike gold

11 September 2020: The world’s No 1 Scotch Whisky[1], Johnnie Walker, struck gold at the International Spirits Challenge (ISC) as it received an unprecedented clean sweep of gold medals for its whiskies at the prestigious industry awards.

The win comes as Johnnie Walker this year celebrates 200 years since founder John Walker first opened the doors to a small grocery store in Scotland, starting a journey which took Johnnie Walker whiskies around the world.

While Johnnie Walker whiskies consistently perform well in competitions, this is the first time in the ISC’s 25-year existence that all Johnnie Walker variants entered have received gold medals.

The ISC is one of the most authoritative and influential spirits competitions in the world. It is supported by many of the world’s leading spirits producers as the international standard for quality and excellence.

The variants entered in this year’s competition by Johnnie Walker include Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Green Label, Johnnie Walker Gold Label Reserve and Johnnie Walker Blue Label – all of which received the coveted gold medal.

These latest wins come on the back of Johnnie Walker Blue Label being named as the world’s best blended Scotch whisky by the Scotch Whisky Masters competition, which is awarded by the Scotch Malt Whisky Society. One of the judges – respected whisky commentator Karen Taylor – remarked: “From the nose to the palate to the finish, everything evolved and kept delivering more and more. It just kept opening up. This was an example of how no‐age‐statement can really deliver on quality.”

Johnnie Walker, Global Brand Director, Julie Bramham says: “What a great way to celebrate 200 years since our journey began with a clean sweep of gold medals at this prestigious event. It’s a fantastic achievement and one that we can’t wait to celebrate with those who have walked with us for so many years.

It is testament to our commitment to quality and to our small team of expert whisky makers, led by Johnnie Walker Master Blender Jim Beveridge, who skillfully oversee and maintain the consistency and quality of all of our whiskies.”

To celebrate this incredible 200-year journey, Johnnie Walker recently announced the release of four exclusive new 200th anniversary limited editions – including Johnnie Walker Blue Label 200thAnniversary Limited Edition Design, Johnnie Walker Blue Label Legendary Eight, John Walker & Sons Bicentenary Blend and John Walker & Sons Celebratory Blend.

About Team | NewsPatrolling

Comments are closed.

Scroll To Top