Marketing is evolving, and to grow your e-business, you need to change with it. There are new ways to market which seem to be popping up every day. While some are one hit wonders, others seem to be here to stay. Video marketing is one such strategy which has proven to be quite useful, and it helps you convert leads more quickly than other forms of marketing. If you are sceptical about the values of video marketing, here are a few reasons why you should opt for it:
Videos are what modern consumers spend time on
YouTube generates around 4 billion views each day; an average person watches one video per week. Thus it is easy to see that videos are widely viewed. Hence video marketing is a worthwhile investment since it is more likely to be viewed by prospective customers.
It is better for brand recall
Visual content is easier to remember when it is presented in the form of a picture rather than text-based information. Not only that but also when people hear and view something at the same time, they are much more likely to remember it. Thus, Web developer Brisbane helps in reinforcing your brand name along with your brand logo.
Video-based content is more likely to be shared
When you create exciting video content, it is much more likely to be shared and viewed! An interesting video will be shared on social media sites more frequently than other types of content. In fact, videos seem to be the predominant form of content on any social media site.
A video is more informative and engaging
When a video is made in the appropriate manner, it is more likely to keep your visitors engaged. A consumer is more likely to spend his or her time watching a video when it has informative content about the product which they wish to purchase.
It stays forever
Unlike TV ads, video content on your website will be up there forever. While TV ads may be taken down after a while, video content is searchable on YouTube forever. Thus, making a video is a one-time investment. Obviously, the right company will also help you in updating the video as required.
It is great for mobiles
Most of the content being surfed on mobiles is in the form of videos. Hence when you create video content you are also catering to your audience who are using mobile phones rather than just those who are using their computer. An effective marketing strategy can help your e-business reach new heights. When it is incorporated effectively, a marketing strategy can be a boon for your business. However, coming up with a dedicated marketing strategy is no easy feat, so it is best to go for the guidance of experts.
How to Market Your Salon through an Impressive Video
The power of video marketing cannot be denied. Most of the content viewed on any social media platforms are video contents. In fact, video content is becoming so popular that brands are now even producing a video which is intended to be played without sound!
Hence, video marketing has come a long way, and you can use it to grow your business as well. Here are a few ways you can use an impressive video to generate more interest in your salon business:
Tutorials and tips
These are the most widely generated video content which you have probably seen. A video that is informative is bound to generate a lot of views and will engage your audience as well. It also helps your team to brush up on their knowledge as well as show off their expertise. It enables you to provide your customers with a clear picture of your tip, and it can be a fun activity for everyone involved.
Engage your customers by hosting live Q&A sessions on social media platforms such as Instagram or Facebook, and answering their queries. It is a great way to pique the interest of your audience regarding your salon.
With a product demo, you have the option of shining light on a salon product. You can highlight its selling points, the benefits of using the product, as well as mention whether there is a particular way to use the product. A product demo allows a customer to understand more about the product, its ingredients and the way it works!
Video marketing does not need to be expensive. In fact, there are several video production companies that will help you to capture your ideas at affordable rates.
Click here to visit Marketing Sweet and learn more about how video content can help your business!