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Grohe, Global sanitary fittings giant ties-up with EasyFix to execute installation services for Online Consumer Business

New Delhi, 04/08/2016: Grohe, Europe’s largest manufacturer of sanitary fittings and part of LIXIL Group today announced its tie-up with EasyFix, India’s leading home repair and maintenance services platform. To begin with, EasyFix will provide installation service for online consumers of Grohe’s range of products covering kitchen and bathroom faucets/taps and shower systems, across 11 cities. EasyFix is into the business of b2b2c after sale service partnership since 2011 and has been working with clients like Snapdeal, Socktail, Mabelkart, Quikr amongst 65+ others to create a unique business model to bridge the gaps between demand and supply for professionalism in home repair and maintenance services market.

As part of the tie-up, the scope of services delivery will grow progressively, expanding from 11 cities currently to 35 cities.

The partnership facilitates Grohe’s customers with installation based support for the brand’s sanitary fittings range sold through online portal – Amazon. In order to extend it’s customer service excellence initiatives, Grohe it has started free installation demonstration services to it’s customers. The program has started from recent months, during which Grohe trained and EasyFix certified technician have been ensuring that customers get hassle-free installation.

Talking about the tie-up, Renu Misra, MD, Grohe India Pvt. Ltd. said, “With growing online industry we are eager to see a successful roll out of the scope of service based on the tie-up with EasyFix, which represents change on our part to give a new meaning to customer service & delivery in the sanitary fittings space in India. Grohe has taken this initiative to change/improve the quality of plumbing workmanship and also ensure online customers get their new product’s installed promptly. We want to make it speedy, efficient and fuss-free.”

“Our commitment to excellence in customer service is further reinforced with this partnership, as we expand our channels of reaching out to customers with partners who share a common goal of providing best-in-class service which complements Grohe’s strong orientation towards ‘Quality’. We will continue to set benchmarks with Quality products and services that gives us the edge and makes us a preferred brand among customers.” said Ramesh Kaushik, General Manager – Marketing, Grohe India Pvt Ltd.

The tie-up currently stands for a year and in this time the partners are also looking at integrating their technology platforms. The partnership is initiated keeping mutual growth and long-term plans in mind to create win-win for Brand, Customer and EasyFixer. Elaborating on the same, Shaifali Agarwal Holani, Founder and CEO, EasyFix said, “I am really excited about the tie-up with Grohe, which gives us access to new customers and expand our skill development initiatives to cater to specific needs for quality service. This will help servicemen get a platform that makes them feel proud and respected to work as an EasyFixer. Since customer retention rests on a responsive team for maintenance works, we select, train and develop our best men on the job for all our partner brands. The partnership with Grohe will enable us to successfully create more jobs for our plumbers and even increase our revenues by 5%. We see this one-year window as a step towards a solid, long-standing association.”

“Every tie-up is bringing us closer to our mission and we continue to stay far ahead of the market in after-sale-services space.  Addition of each client gives us opportunities that allows us to boost the standard of professional home services in Indian construction market.” Shaifali added.

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