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Groupe SEB India (P) Ltd launches a new Desert Cooler

~This summer, stay cool in style with the all new Atlanto +~

Atlanto final_Rs.10,599New Delhi, March 2015 … Maharaja Whiteline, which became Groupe SEB India (P) Ltd last year, and is the country’s leading consumer durable brand in the mixer grinders, juicer mixer grinders, air coolers and room heaters category, has announced the launch of a new cooler in the Desert Cooler Range – Atlanto +. This high performance delivering cooler comes with unique honey comb pads and is capable of giving super cool air even in the highest of temperatures, hence, making it a perfect fit for the heated summers.

Commenting on the launch, Mr. Emmanuel Serot Almeras, VP Marketing, Groupe SEB India (P) Limited said “Groupe SEB India saw a great season in 2014 and now we are determined to replicate this performance and consolidate our position as a top player in the Air Cooler category. Being a leading home appliances brand, our objective has always been to create thought out solutions that make life easier and hence we are launching Atlanto +. We are confident that it is going to be a star performer given all the new enhancements in it. Atlanto + is one perfect solution for the Indian summers which are known for being extremely hot and humid, especially in the northern region of the country.”

Product Features of Atlanto +

  • Performance: With high-air delivery, honeycomb pads and 4 way air deflection, it makes the cool air reach every corner of the room. It can cool an area as big as 250 square feet.
  • Convenience: Its large tank capacity of 45 litres removes the need of frequent refilling. Fitted with a 3-speed fan, its airflow can be adjusted to suit the needs. It comes with integrated wheels which makes its movement around the house very convenient.
  • Design: Its unique design complements every kind of room décor.
  • Durability: Built with a tough and anti-rusting material, the Atlanto+ desert cooler will look as good as new for years to come.

It is available in the market for Rs. 10,799.

To ensure best quality and performance it has been developed with the help of brand’s in-house R&D and Design department’s expertise. Following the ‘Make in India’ philosophy, manufacturing of the product has taken place in Groupe SEB India’s own factory in Baddi, Himachal Pradesh.  Atlanto+ benefits from Groupe SEB’s heritage of great products.

Availability: 1860 – 180 – 4111

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