Influencer marketing is all about constructing the relationships with mutual benefits. Of course, brands and companies can today partner with influencers who have a loyal following of folks that trust their opinions and recommendations.
Well, through collaboration, the brand gets exposure to a fresh audience and the influencer gets to offer the content that they know their network is going to appreciate. It must result in a win-win for everybody. You can check out the Best influencer marketing platform for your business too. After all, for your campaign to have the finest results, it is crucial to choose the right influencers.
Choosing the Right Influencers
Despite its clear advantages, influencer marketing is a wasted investment in case you are not working with the right ones. And though it’s tempting to use single-metric definitions like distinct visitors or Twitter followers as a measure of influence, it is crucial to look deeper. The answer to the question that how influential is a person online depends.Here are a few things to look for when classifying online influencers for your brand.
Before you look at distinct visitors and other static metrics, it is crucial to look at how aligned a blogger’s content is with your specific messaging. Make sure that you read through that blogger’s archived posts to get a quick sense for what type of consumer they are. After all, it really helps you in making the right move.
Engagement is a clear indicator of how interactive a blogger’s audience is with the content. Do such types of readers respond, comment, and share? What is the percentage of readers that are returning vs. New? How much readers engage with a publisher and how often they actually return are indications of how meaningful those relationships are. You need to be thoughtful about this engagement part if you really want to see the roots of the influencer.
Though not the most crucial metric, reach is certainly a valid consideration. However, marketers must definitely resist the urge to just look at unique visitors as a measure of reach. Traffic and followers are just meaningful to the extent that the social media influencer is reaching your brand’s target audience. So, you need to be really thoughtful about this aspect. For instance, in case you are a hotel chain or car seat manufacturer, a travel blogger having a tiny reach is more influential than that of a food blogger with 100,000 unique monthly visitors.
Similarly, it is also crucial to consider what other type of social platforms your customers visit. In case you are a food or fashion brand, somebody with a large following on Pinterest or Instagram could be more valuable than that of someone on Facebook with a massive fan base.
So, since you know what matters and what really not, make sure that you keep these things in mind when hunting for an influencer for your campaign. So, you can get the biggest social media influencer once you know what you seek.