Instagram has moved from inverse chronological to user-generated content, and hence it has become an arduous task to answer what words are better. Algorithm updates have skyrocketed brands’ reach but have left marketers to get a clear picture of the changes and replan their strategies.
This article lets you know more about how algorithms work and strategies to follow to increase organic reach.Earlier in 2016, Instagram prioritized feeds that users cared about most, putting an end to inverse chronologic posts similar to Facebook. The Instagram algorithm also gives priority to content that is new, timely, and of their interest.Some important factors that describe what Instagram shows you in its feed based on ranking signals are,
1.Interest: Instagram identifies what type of content you care about the most by previous actions using rankings.
- Timeliness: Prioritises recent feeds with old ones.
3.Relationship: Your most interacted accounts will be taken into consideration to prioritize.
4.Frequency: How often you use Instagram, based on how it displays your content past your last visit.
- Following: When you follow more and more accounts, you tend to see very little of any particular profile.
6: Usage: The more time you spend on Instagram, the more content you will get that the algorithm offers to you.
Ranking content on Instagram allows you to know transparency on algorithms, classifications, and processes that shape what appears on users’ feeds. To display what the user sees, it takes a note of the following things:
- Data about the post: includes engagement to common data like contact details, location, etc.
- Details about who posted: Your past communications or other factors that their content interested in you.
- Your activity: The number of posts that you liked and those you made interactions within the common.
- Interaction history: This shows how well you are interested in communicating with other profiles.
Feeds stay organized as Instagram continuously updates and refines the algorithm for betterment, similar to any other social media.
Always make sure that you stick to a perfect content strategy, that is, by producing good quality content so that it can withstand future algorithm changes. Suppose you observe that your feed obtains less engagement, we cannot just blame algorithms; however, below are six strategies that will help you stay alert for new algorithm changes,for great content and better understand how this network works.
1. Excellent Photo Quality
Creating unique content lets you achieve high ranks in followers’ feeds. The content is considered excellent depending on the interest of the beholder. Nevertheless, we cannot deny the fact that most shared and liked content is visually appealing. You could post photos with natural light effects, added colors, or great photo angles that attract people. When you post such images, you tend to invite people and gain more and more likes on posts. Suppose you are an Instagrammer with fewer followers; in that case, you could get automatic Instagram likes monthly for broader reach, build brand awareness, generate sales, and lead your profile to appear on explorer pages.
If you are on track to creating eye-catchy content, then you are already there on the road to success. If not, you will have to concentrate on posting quality pictures to attract your favorite people to your business. There are tons of photo editing apps, and you could use them to post outstanding pictures.
2. Post Stories consistently
Instagram Stories take up the top place in users’ feeds and lets you stay on top of their minds. When you post stories consistently and authentically, you tend to gain your followers’ attention quickly, in a way, pushing your brand’s presence to the front of their feeds. It is not that you have to post stories rather than traditional feeds. You could choose both to persistently pop up your profile, making way for building engagement.
3.Upload Video Content More Often
One of the significant advantages of publishing videos on Instagram is that it starts playing automatically when a user scrolls through feeds. Due to this, it is most important to have the first few seconds of your video engaging, which helps you gain attention and that makes them watch the clip completely. The ultimate goal of the algorithm is to let followers engage with your content as long as possible; be it short videos or longer ones, you want them to stop scrolling and look at your content.
Instagram has come up with new features like Reels and IGTV, designed to appear on in-feeds and profile tabs. Video content need not be whole-length movie kind, and it could simply be behind-scenes of product making, a spotlight of a staff member, preview of an upcoming product, etc., to grab followers towards the brand, big or small.
4. Go Live Often
Going live on Instagram lets you get instant attention towards yourself from your favorite people. When you go live, Instagram notifies your followers, puts your profile in front of other profile stories, and stays there until you are online, allowing people to join you instantly.
Nowadays, audiences are more interested in authentic and simple content than professional one; hence there is less pressure. Brands have to make the best use of live videos to promote their brand, keep in touch with the audience through FAQs, upcoming events, etc.
5. Draft Eye-Catchy Captions
As we know, Instagram likes, shares, and comments are a valuable asset of engagement. To build engagement, you can ask the followers to drop a word like tagging a friend or asking questions in captions are perfect ways for starting conversations. You have to have meaningful captions to grab people instead of overdoing it with unnatural ones on every post.
6. Run Contest and Do Giveaways
Many businesses tend to gain engagement through contests and giveaways posts. Make sure you run contests and giveaways every month, which lets you get automatic Instagram likes monthly to build your reach, increase brand awareness and generate sales. Be it either posting hashtags or producing curated content, contests help attract people to your business. It would be good to plan your objectives and goals before getting started. The clue to run compelling content is to know the audience’s interest, understanding the methods to organize a contest and the legalese behind it.
And, these are some strategies that ensure high organic reach as the algorithm keeps changing.