For effective social media presence, there are a lot many things that need to be considered these days. But how much are you sure that your brand is growing and making a strong impact. Well, Sumeet Jindal through this question has raised a lot of confusion in minds of the entrepreneurs and that is why he has also shared some effective tips too. Sumeet Jindal is a well known online marketer who has certainly tried and implemented ample of things that have brought his own company to a great online presence. He has always followed an approach to the brand by using the right social media platform and that is why he wants you equally to understand a few things associated with it.
Tips that can help:
As said the earlier online presence in all possible ways can help you to a great question. But now the point is how impactful can every social media option can be to your business. In the world of digitalization, there are so many things that you must look around and if you have chosen Twitter as your business next marketing campaign then given below tips by Sumeet Jindal can be of great help to you. But before that, you must ask yourself these three questions and those are:
- What does a consumer need?
- What are the wants of the consumer but are they not the needs?
- What can you deliver the needs or the wants which you can transfer in a need
The Need of Twitter for the business owners
Being a business owner, it is quite expected from you to make the right use of the concept called ‘hashtag’ which is trending quite a lot. It helps you connect to a lot of people especially the ones who have been sharing the same service like yours in the industry. This way, it will be easy or you to find the right customers pitch into the opportunities of an effective sale and also come across some of the influences who might help you in spreading the word about your services and products too. Each time, you post content with the hashtag, others shall be looking out for the similar hashtag and they might be able to connect to your product
The more you engage the people on your business twitter account, the high are chances for your business to get more people and buy your service or the products for this you need to:
Do Good Homework:
To conduct thorough research is important for any twitter social campaign. But you also need to understand the fact your investment on such a platform should be wisely put. Don’t put all your money only into promoting on twitter through campaigning. You might want to take some time to research the keywords, hashtags, and the right set of audiences
Look For Better Engagement Options:
We use social media to make our consumers get more engaged in the product and service that we sell. That is why, you can create a campaign in which there is more interaction with them this way, and you shall be able to understand their viewpoints too. It is always better to have a Q&A session; contest and even live-tweeting event that can give your customers a chance to communicate with your brand may be an ambassador directly and thus, let them know that you are genuinely appreciating their efforts.
Make Your Objectives Pretty Clear:
To boost your visibility through twitter, you must start your campaign while establishing the objectives that are quite clear. It will be next to impossible for assessing the success of your marketing efforts without even determine the tangible goals and the ways to measure it. You need to think about the actions that you expect your social followers to take and according to that, you should create a campaign for a twitter account. This highlights your brand goals and creates a social strategy that will help you achieve it.
Adjust Your Bid:
If you bid rightly, you improve your winning chances over the competitive ads. But never be too set on how much should you be spending. You might want to increase or slow down your bidding and understand how it will be affecting your reach and engagement with conversions too. Different factors determine the value of your bidding such as quality, and space even the content relevancy to name some.
Perform A/B Testing
This type of testing is important for you to understand the important data-driven decisions. According to Sumeet Jindal, it is important to run ads in different images, copy and even the headlines. This helps in understanding the social media and tone that shall resonate with the target audience.
Twitter campaigning can be always fun. It is an interesting platform that gives you a chance to converse with fans and improve the awareness of the brand. Make sure you use this opportunity rightly.
BY: Sumeet Jindal